ChatGPT Ads are here: six months of lessons from the US-Pilot for European Brands
ChatGPT Ads are now launching across Europe. DEPT® has already spent the past six months working with the platform in the US, running campaigns for global brands including Lumen Technologies.
In this masterclass, we’ll share what we’ve learned, what brands should do first, and why the biggest opportunity is connecting ChatGPT Ads to the wider customer journey.
Six months with ChatGPT Ads: What we’ve learned so far
DEPT® was part of OpenAI’s early US advertising pilot and has since been running ChatGPT Ads for clients including Lumen Technologies.
That experience has given us a head start – and one lesson stands out: don’t treat ChatGPT Ads as another standalone media channel.
People are using ChatGPT to discover products, understand their options and compare brands, often before they search on Google or visit a website. The real opportunity is connecting those conversations with GEO, paid search and the rest of the customer journey.
In this masterclass, Molly Deaville, VP Media at DEPT®, will share what we’ve learned over the past six months and how European brands can get started quickly.
What you’ll learn:
- Lessons from six months of running ChatGPT Ads for global brands
- Where ChatGPT Ads fit in the customer journey
- How to connect ChatGPT Ads, GEO and paid search
- Which use cases are worth testing first
- What works differently from Google Ads
- How to approach targeting, creative and measurement
- What the platform can and can’t do today
- How to build a 3-4 month test-and-learn plan
The opportunity isn’t just to be early on ChatGPT Ads. It’s to understand how AI is changing the customer journey from discovery to conversion — and connect it before your competitors do.
Join DEPT® to learn from six months of hands-on experience and leave with a clear plan for what to do next.
Masterclass speaker
