Search now happens on TikTok, YouTube, and Amazon as much as Google. Social spans platforms as different as LinkedIn and TikTok, yet we treat them as one. Behind all of it, the walled gardens (Google, Meta, Amazon, Microsoft) have fused purchasing, data, and AI into closed ecosystems, each a gatekeeper rather than a channel.

The game has changed. And we’re not just talking about a few rules; the board itself has been completely rewritten.

But with a change this significant comes an equally exciting opportunity: the brands that see the new board first—and rebuild the way they work to match it—build an advantage the sleepers can’t quickly copy.

That’s what this lunch is built for. Rather than another conversation about the latest platform or AI feature, we’ll explore a bigger strategic question:

How should organisations rethink the way marketing works when channels are no longer the most useful way to understand customer behaviour?

Throughout the evening we’ll explore questions including:

• How are AI and platform ecosystems reshaping customer journeys?
• Which operating models best reflect how people actually discover, compare and buy?
• What does meaningful measurement look like when influence rarely follows a linear path?
• How should teams, budgets and KPIs evolve over the next few years
• Where should organisations place their biggest bets today?

Expect an evening of candid discussion, practical perspectives and shared experiences with peers facing many of the same challenges.