How marketers can harness the power of Tiktok
TikTok is unavoidable, especially when it comes to targeting Gen Z. But what is it exactly, and what advertising opportunities does it offer brands and agencies?
TikTok was one of the most downloaded apps of 2020 and now boasts over 800 million monthly users, therefore the platform can no longer be ignored. And its playful and personal approach has made it a staple app among Gen Z. So, if you want to engage and reach consumers between the ages of 16 to 24, this is where your brand needs to be. And fear not, there are numerous advertising opportunities, from in-feed videos to Brand Takeovers.
Want to know more about how to harness the power of TikTok? Check out the below on demand event with Depts Creative Director, Julien Kelsch, and Content Creative, Bruce de Kok, who share tips and tricks as to how your brand can keep its core values while appearing authentic on TikTok.
- How can your brand become loved on TikTok?
- What advertising opportunities does TikTok hold?
- Client case studies of brands who have launched successful TikTok campaigns and how you can do the same.