{"id":4250630,"date":"2022-11-09T18:22:03","date_gmt":"2022-11-09T16:22:03","guid":{"rendered":"https:\/\/www.dept.global\/insight\/privacy-laws-are-resurfacing-its-time-for-a-long-term-data-strategy\/"},"modified":"2022-10-27T11:17:11","modified_gmt":"2022-10-27T09:17:11","slug":"privacy-laws-are-resurfacing-its-time-for-a-long-term-data-strategy","status":"publish","type":"article","link":"https:\/\/www.dept.global\/en-uki\/insight\/privacy-laws-are-resurfacing-its-time-for-a-long-term-data-strategy\/","title":{"rendered":"Privacy laws are resurfacing – It\u2019s time for a long term data strategy"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tPrivacy laws are resurfacing – It\u2019s time for a long term data strategy\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMatt Lacey\t\t
\n\t\tDirector of Data, CRO & Insights\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t9 November 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tBusinesses are facing more challenges in digital than ever before, and privacy regulation remains one of the most recurrent topics. So far, over 80 countries and independent territories have adopted comprehensive data protection laws. The EU\u2019s GDPR, Brazil\u2019s LGPD, and California\u2019s CCPA are the strictest and most enforced laws to date.

To see how problematic and expensive this is for companies, take a look at a small sample of headlines that have been published over the last few months:\u00a0\t<\/p><\/div><\/div>\n\n
\n\t\tDenmark declares Google Analytics unlawful<\/a>

Ireland just fined Meta $400 million for teen privacy violations<\/a>

Snap agrees to $35 million settlement in Illinois privacy lawsuit<\/a>

The US Federal Trade Commission begins a privacy crackdown for 2023<\/a>\t<\/h4><\/div><\/div>\n\n
\n\t\tAnd with 93% of US citizens reporting<\/a> that they would switch to privacy-conscious organisations, it\u2019s not just regulatory bodies pushing for change.\u00a0

Though the impact varies across platforms and advertisers, all organisations will feel the effects of privacy changes in the upcoming years. As the complexities of these regulations grow, businesses need to re-evaluate their marketing programs and take a proactive approach to stay ahead of developing changes. For a long-term, sustainable data strategy, implement the following.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t