REACH READY-TO-SHOP CUSTOMERS WITH CHATGPT ADS
Your customers are already asking ChatGPT what to buy, where to find it, and which option is right for them. Make sure your brand is part of that discovery.
With ChatGPT Ads expanding across Europe, brands have a new way to reach customers while they’re actively researching, comparing, and deciding what to do next.
We tested ChatGPT Ads early. Let’s put those learnings to work.
DEPT® has already helped global brands, including Lumen Technologies, test advertising in ChatGPT during OpenAI’s early U.S. pilot. Now we’re bringing our real-world learnings to brands across Europe.
TALK TO USFirst-hand platform experience
We’ve seen how ChatGPT Ads work in practice and what the emerging format means for campaign planning, creative, and measurement.
Real-world campaign learnings
Our early testing gives us a stronger starting point for identifying what to test, how to structure campaigns, and where to focus optimisation.
Paid + organic AI expertise
We combine ChatGPT Ads with our Generative Engine Optimization (GEO) capabilities to help brands think about visibility across the wider AI discovery journey.
Why should your brand test ChatGPT Ads?
ChatGPT is rapidly changing how people research and make decisions about products and services. Instead of relying on a few search terms, customers can describe exactly what they need, add context, compare options, and refine their choices through conversation.
That gives advertisers access to a different kind of intent: richer signals around what customers are looking for, what matters to them, and where they are in the decision-making process.
For brands, testing early is a key opportunity to understand how those signals translate into media strategy, creative, and performance—while the channel is still taking shape.
Start with a focused ChatGPT Ads pilot
The goal of a first activation isn’t to have every answer upfront. It’s to build a focused test that helps you understand where ChatGPT Ads can add value within your existing media mix.
Our ChatGPT Ads Starter Package brings together the strategy, activation and measurement needed to get into market and generate meaningful learnings.
We can support:
- Opportunity and use-case identification
- Audience strategy and conversational intent
- Campaign planning, setup and media activation
- Creative and messaging
- Measurement, optimisation, and post-campaign analysis
- GEO and wider AI discovery opportunities
- Recommendations for future testing and scale
Every activation is tailored to your objectives, market and existing media strategy, so you can test the channel against the questions that matter most to your business.
READY TO LAUNCH YOUR PILOT?
Put the future of AI-driven discovery to the test with a focused ChatGPT Ads pilot built around your brand, audience, and growth goals.
TRY CHATGPT ADSTurn ChatGPT Ads insights into a wider AI discovery advantage
ChatGPT Ads can help your brand reach customers in high-intent conversations. But the bigger opportunity is understanding how AI is reshaping discovery across the entire customer journey.
DEPT® combines ChatGPT Ads experience with deep expertise in Generative Engine Optimization (GEO), AI search, and digital discovery. We can use the signals and insights from your ChatGPT Ads activations—from customer questions and intent to the messages that drive engagement—to strengthen your broader content, search, and GEO strategy.
Those learnings can help your brand build stronger discovery capabilities not only in ChatGPT, but across the growing ecosystem of AI-powered platforms.
Paid ads won’t influence organic AI answers. But connecting paid and organic insights can help your brand make smarter decisions about where and how to show up.
Frequently asked questions about ChatGPT Ads
What are ChatGPT Ads?
ChatGPT Ads are paid placements shown separately from ChatGPT’s organic answers. They give brands a way to reach customers while they’re researching products and services, comparing options and making decisions in ChatGPT.
OpenAI has stated that advertising doesn’t influence the answers ChatGPT generates.
Are ChatGPT Ads available in Europe?
OpenAI is expanding ChatGPT Ads across European markets, with availability varying by country as the product rolls out.
DEPT® can help your brand understand what’s currently available, where the opportunity is strongest and how to approach an initial activation.
Has DEPT® already run ChatGPT Ads?
Yes. DEPT® helped global brands, including Lumen Technologies, participate in OpenAI’s early US ChatGPT Ads pilot.
That gave our teams direct experience with the platform, campaign formats and emerging opportunities before its wider international expansion.
How are ChatGPT Ads different from search or social advertising?
ChatGPT is a conversational environment, which can reveal more context about what customers are trying to find, compare, or accomplish.
That creates different signals around intent and consideration—and changes how brands should think about audience strategy, creative, messaging, and measurement.
What’s included in a ChatGPT Ads pilot?
A pilot can include strategy, audience and intent planning, campaign setup, media activation, creative, measurement, optimisation, and post-campaign analysis.
DEPT® can also identify how campaign learnings could inform your wider AI search, GEO, and digital discovery strategy.
What’s the difference between ChatGPT Ads and GEO?
ChatGPT Ads are a paid way for your brand to appear within the ChatGPT experience. Generative Engine Optimization (GEO) focuses on improving how your brand is discovered, understood, and represented organically across AI-powered platforms.
DEPT® works across both paid and organic AI discovery, helping brands connect insights across the wider customer journey.
Will advertising on ChatGPT improve my organic visibility?
Not necessarily. Paid advertising does not influence ChatGPT’s organic answers.
However, campaign insights—including customer questions, intent and the messages that drive engagement—can help shape your content, search and GEO strategy across ChatGPT and other AI platforms.
Is ChatGPT Ads right for my brand?
That’s exactly what a focused pilot should help determine.
DEPT® can assess where conversational AI fits into your customers’ decision journey, identify the most relevant opportunities to test and measure whether ChatGPT Ads can add incremental value to your media mix.
What has DEPT® learned from running ChatGPT Ads?
One of our biggest learnings is that ChatGPT shouldn’t simply be treated as another search or social placement.
The conversational environment provides different signals about what someone is trying to achieve. That changes how we think about intent, creative, propositions, and measurement.
We also saw the advertising product evolve during early testing, reinforcing the importance of experimentation and learning while the channel develops.