{"id":4253565,"date":"2021-07-29T10:52:40","date_gmt":"2021-07-29T08:52:40","guid":{"rendered":"https:\/\/www.dept.global\/downloads\/tiktok-optimaal-inzetten-voor-jouw-merk\/"},"modified":"2024-10-11T16:22:11","modified_gmt":"2024-10-11T14:22:11","slug":"tiktok-optimaal-inzetten-voor-jouw-merk","status":"publish","type":"whitepaper","link":"https:\/\/www.dept.global\/en-nl\/downloads\/tiktok-optimaal-inzetten-voor-jouw-merk\/","title":{"rendered":"Tiktok optimaal inzetten voor jouw merk"},"content":{"rendered":"<div class=\"block-whitepaper-detail-panel js-block-whitepaper-detail-panel\">\n\t<div class=\"block-whitepaper-detail-panel__header\">\n\t\t<div\n\t\tclass=\"image-wrap block-whitepaper-detail-panel__featured-image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2021\/03\/Rectangle-386.png\"\n\t\t\t\tclass=\"image block-whitepaper-detail-panel__featured-image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n\n\t<div class=block-whitepaper-detail-panel__overlay><\/div><a\tclass=\"cta-button block-whitepaper-detail-panel__back-button cta-button__color--white cta-button__style--back\" href=\"https:\/\/www.dept.global\/all-whitepapers\/\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all whitepapers\t\t<\/span>\n\t\n<\/a><h1\t\tclass=\"typography block-whitepaper-detail-panel__whitepaper-title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tTiktok optimaal inzetten voor jouw merk\t<\/h1>\t<\/div>\n\n\t<div class=\"block-whitepaper-detail-panel__cta-container\">\n\t\t<div class=\"block-whitepaper-detail-panel__description\">\n\t\t\t<p\t\tclass=\"typography block-whitepaper-detail-panel__cta-content-title typography__color--white typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tPaper Overview:\t<\/p><p\t\tclass=\"typography block-whitepaper-detail-panel__cta-content-text typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tWaarom is TikTok zo populair? Jongeren scrollen eindeloos door de stroom aan korte video\u2019s over eten, hobby\u2019s, sport, humor, wetenschap, challenges, grappen, dansjes en nog veel meer. Een absolute key om te beginnen op het platform is om eerst de gebruikers te snappen voordat je zelf aan de slag gaat met het maken van relevante\u00a0<a href=\"https:\/\/www.dept.global\/en-nl\/service\/brand-campaigns-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">content<\/a>\u00a0en advertising. We vertellen je alles over de snelle wereldwijde groei, maar ook hoe je het in je marketingmix plaatst en slim gebruik maakt van hashtags en trends. Is jouw merk wel geschikt voor TikTok? Het is de hoogste tijd om dit te achterhalen.\t<\/p>\t\t<\/div>\n\t\t<div class=\"block-whitepaper-detail-panel__form\">\n\t\t\t<div class=\"pardot-forms block-whitepaper-detail-panel__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/www2.dept.global\/l\/321011\/2021-02-03\/2cx7hzv\"\n\t\tclass=\"pardot-forms__embed block-whitepaper-detail-panel__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMeer artikelen?\t<\/h2><a\tclass=\"cta-button block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.dept.global\/en-nl\/all-insights\/\" >\n\t\n\t\t\t<span>\n\t\t\tAlle artikelen bekijken\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.dept.global\/en-nl\/insight\/the-end-of-virality-as-a-brand-strategy\/\"\n\t\t\t\ttitle=\"The end of virality as a brand strategy\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2026\/07\/The-end-of-virality-as-a-brand-strategy-Insight-1920x1080-1.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"The end of virality as a brand strategy\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;Meg Day\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>The end of virality as a brand strategy<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.dept.global\/en-nl\/insight\/a-better-way-to-measure-creator-marketing-success\/\"\n\t\t\t\ttitle=\"A better way to measure creator marketing success\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2026\/05\/creator-marketing-measurement-1920x1080-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"A better way to measure creator marketing success\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;Maria Prokopowicz\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>A better way to measure creator marketing success<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.dept.global\/en-nl\/insight\/ai-can-write-code-enterprise-delivery-is-harder\/\"\n\t\t\t\ttitle=\"AI can write code. Enterprise delivery is harder\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2026\/06\/DEPT\u00aeAGENTStudio-PR-image-1920x1080-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"AI can write code. Enterprise delivery is harder\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tTECH &AMP; DATA&emsp;\u2022&emsp;Jonathan Whiteside\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>AI can write code. Enterprise delivery is harder<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4253566,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"member_job_title":"","member_linkedin_url":"","footnotes":""},"whitepaper-industries":[],"person":[636],"whitepaper-topics":[42507,42506],"class_list":["post-4253565","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tiktok optimaal inzetten voor jouw merk - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Waarom is TikTok zo populair? We vertellen je alles over de snelle wereldwijde groei, maar ook hoe je slim gebruik maakt van hashtags en trends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dept.global\/en-nl\/downloads\/tiktok-optimaal-inzetten-voor-jouw-merk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tiktok optimaal inzetten voor jouw merk - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"Waarom is TikTok zo populair? We vertellen je alles over de snelle wereldwijde groei, maar ook hoe je slim gebruik maakt van hashtags en trends.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dept.global\/en-nl\/downloads\/tiktok-optimaal-inzetten-voor-jouw-merk\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-11T14:22:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dept.global\/wp-content\/uploads\/2021\/03\/Rectangle-386.png\" \/>\n\t<meta property=\"og:image:width\" content=\"749\" \/>\n\t<meta property=\"og:image:height\" content=\"1082\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-nl\\\/downloads\\\/tiktok-optimaal-inzetten-voor-jouw-merk\\\/\",\"url\":\"https:\\\/\\\/www.dept.global\\\/en-nl\\\/downloads\\\/tiktok-optimaal-inzetten-voor-jouw-merk\\\/\",\"name\":\"Tiktok optimaal inzetten voor jouw merk - DEPT\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-nl\\\/downloads\\\/tiktok-optimaal-inzetten-voor-jouw-merk\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-nl\\\/downloads\\\/tiktok-optimaal-inzetten-voor-jouw-merk\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dept.global\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Rectangle-386.png\",\"datePublished\":\"2021-07-29T08:52:40+00:00\",\"dateModified\":\"2024-10-11T14:22:11+00:00\",\"description\":\"Waarom is TikTok zo populair? 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