{"id":4452001,"date":"2026-08-31T13:00:16","date_gmt":"2026-08-31T11:00:16","guid":{"rendered":"https:\/\/www.dept.global\/event\/chatgpt-ads-are-here-six-months-of-lessons-from-the-us-pilot-for-european-brands\/"},"modified":"2026-08-31T16:53:46","modified_gmt":"2026-08-31T14:53:46","slug":"chatgpt-ads-are-here-six-months-of-lessons-from-the-us-pilot-for-european-brands","status":"publish","type":"event","link":"https:\/\/www.dept.global\/en-nl\/event\/chatgpt-ads-are-here-six-months-of-lessons-from-the-us-pilot-for-european-brands\/","title":{"rendered":"ChatGPT Ads are here: six months of lessons from the US-Pilot for European Brands"},"content":{"rendered":"
\n\t\n\t\t\n\t\t\t<\/svg>\t\t\t\n\t\t\t\tEvents\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t<\/div>\n\n\tChatGPT Ads are here: six months of lessons from the US-Pilot for European Brands<\/p>\n\t\t\t
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\n\t\t\t\tDate<\/span>\n\t\t\t\tSeptember 16, 2026\t\t\t<\/div>\n\t\t\t\t\t
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\n\t\t\t\tChatGPT Ads are here: six months of lessons from the US-Pilot for European Brands<\/p>\t\t\t\t
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\n\t\n\t\tChatGPT Ads are now launching across Europe. DEPT\u00ae has already spent the past six months working with the platform in the US, running campaigns for global brands including Lumen Technologies<\/strong>.

In this masterclass, we\u2019ll share what we\u2019ve learned, what brands should do first, and why the biggest opportunity is connecting ChatGPT Ads to the wider customer journey.<\/p>\n\t\t\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\tDate<\/b>\n\t\t\t\t\t\t\t\tSeptember 16, 2026\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t<\/iframe>\n<\/div>\t<\/div>\n<\/div>\n\n\n\tSix Months with ChatGPT Ads: What We\u2019ve Learned So Far<\/strong><\/h2>\n\tDEPT\u00ae was part of OpenAI\u2019s early US advertising pilot and has since been running ChatGPT Ads for clients including Lumen Technologies<\/strong>.

That experience has given us a head start \u2013 and one lesson stands out: don\u2019t treat ChatGPT Ads as another standalone media channel<\/strong>.

People are using ChatGPT to discover products, understand their options and compare brands, often before they search on Google or visit a website. The real opportunity is connecting those conversations with GEO, paid search and the rest of the customer journey.

In this masterclass, Molly Deaville, VP Media at DEPT\u00ae, will share what we\u2019ve learned over the past six months and how European brands can get started quickly.

What you\u2019ll learn<\/strong>:<\/p>\n\n\t
  • What we\u2019ve learned from six months of running ChatGPT Ads for global brands <\/li>
  • Where ChatGPT Ads fit in the customer journey<\/li>
  • How to connect ChatGPT Ads, GEO and paid search<\/li>
  • Which use cases are worth testing first<\/li>
  • What works differently from Google Ads<\/li>
  • How to approach targeting, creative and measurement<\/li>
  • What the platform can \u2013 and can\u2019t \u2013 do today<\/li>
  • How to build a 3-4 month test-and-learn plan<\/li><\/ul>\n\nThe opportunity isn\u2019t just to be early on ChatGPT Ads. It\u2019s to understand how AI is changing the customer journey from discovery to conversion \u2014 and connect it before your competitors do.<\/strong>

    Join DEPT\u00ae to learn from six months of hands-on experience and leave with a clear plan for what to do next.<\/p>\n<\/div>\n\t\n\t<\/div>\n\n
    \n\tMasterclass speaker<\/span><\/p>\n\t
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    Molly Deaville<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
    VP Media, UKI at DEPT\u00ae<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tLinkedIn\n\t<\/svg><\/i>\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n
    \n\tOn our mind<\/span><\/h2>\n\tVIEW ALL INSIGHTS<\/a>\n\t\n\t\t\n\t\t\t
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