{"id":4368826,"date":"2023-04-12T00:00:01","date_gmt":"2023-04-11T22:00:01","guid":{"rendered":"https:\/\/www.dept.global\/?post_type=service&p=4368826"},"modified":"2025-12-08T13:34:31","modified_gmt":"2025-12-08T11:34:31","slug":"connected-tv-ctv-and-over-the-top-ott-media","status":"publish","type":"service","link":"https:\/\/www.dept.global\/en-in\/service\/growth\/connected-tv-ctv-and-over-the-top-ott-media\/","title":{"rendered":"Connected TV (CTV) and over-the-top (OTT) media"},"content":{"rendered":"\n\n\n\t

\n\t\t\tConnected TV (CTV) and over-the-top (OTT) media\t<\/h1><\/div>\n\n
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\n\t\t\n\t\tOur approach connected tv and over-the-top Media\t<\/h3>\n\t\tDrive brand awareness and reach target customers with CTV and OTT\t<\/h2>\t\t<\/div>\n\t\n\t
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\n\t\tAre you ready to take your brand’s digital advertising to the next level? Streaming service advertising like CTV and OTT are the way to go! These platforms offer premium content alongside ads, giving users an immersive experience. Plus, with extensive measurability, CTV and OTT is an essential part of any multi-layered, full-funnel media campaign.

With an estimated 80% of US homes having at least one connected TV device, and audiences increasingly cutting the cord, there’s a ton of potential buyers out there. And we can help you get your messaging in front of them!

Our approach to CTV and OTT advertising is audience-first, always testing, and focused on brand safety and ad fraud prevention. We believe in continuously refining audience targets through research, validation, and optimization, while also using creative and contextual alignment to make sure our buys are more efficient and relevant. And with our trusted playbook of offensive and defensive tactics, we curate inventory deals and partner with best-in-class technology experts to mitigate risks and ad fraud.

But the real magic of CTV and OTT is in the measurement. Unlike traditional linear TV, CTV offers various opportunities for marketers to measure and understand the full value of their campaign strategy. From cross-device conversion tracking and incrementality testing to brand lift studies and multi-touch attribution, our measurement expertise can help you see the impact of your digital advertising on brand sentiment, awareness, and direct response metrics.\u00a0

Complementary to connected TV (CTV) and over-the-top (OTT) media services:
Programmatic<\/a> \/ Data and intelligence<\/a> \/ Creative performance<\/a> \/ Paid search<\/a> \/ Paid social<\/a>\t<\/p><\/div><\/div>\n\t<\/div>\n<\/div>\n\n
\n\t\n\t\tConnected TV and over-the-top media are just one of many services available in our end-to-end digital media programs.\t<\/h3>\n\t\tFrom CTV and OTT media to channel domination, we can help you boost your growth marketing efforts.\t<\/p>\n\t\n\t\t\t\n\t\t\texplore end-to-end programs\t\t<\/span>\n\t\n<\/a><\/div>\n\n
\n\t\n\t\tFeatured connected TV (CTV) and over-the-top (OTT) media insights\t<\/h2>\n\t
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<\/div>\n\t\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\tBRAND & MEDIA \u2022 Sam Huston\t<\/p>\n\t\tConnected TV retargeting & digital advertising<\/span>\t<\/h3>\n\t\n\t\t\t\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\n\t\t\t
<\/div>\n\t\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\tBRAND & MEDIA \u2022 Sam Huston\t<\/p>\n\t\tCTV advertising: 2022’s golden growth opportunity<\/span>\t<\/h3>\n\t\n\t\t\t\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\n\t\t\t
<\/div>\n\t\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\tBRAND & MEDIA \u2022 Sam Huston\t<\/p>\n\t\tAds on Netflix? What this means for advertisers<\/span>\t<\/h3>\n\t\n\t\t\t\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>\n\n
\n\t\n\t\tCTV and OTT\t<\/p>

\n\t\t\tOur partners \t<\/h2>\n\t
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\n\t\t\tLet\u2019s work together. We\u2019d love to help you in all things growth.\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\t\n\t\t\t\tGet in touch\t\t\t<\/span>\n\t\t\t\n\t<\/g><\/svg><\/i>\t\t<\/div>\n\t<\/div>\n<\/button>\t<\/div>\n<\/div>\n\n\n\t
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