{"id":4382742,"date":"2021-04-16T20:04:55","date_gmt":"2021-04-16T18:04:55","guid":{"rendered":"https:\/\/www.dept.global\/insight\/are-progressive-web-apps-the-future\/"},"modified":"2025-12-08T13:42:52","modified_gmt":"2025-12-08T11:42:52","slug":"are-progressive-web-apps-the-future","status":"publish","type":"article","link":"https:\/\/www.dept.global\/en-in\/insight\/are-progressive-web-apps-the-future\/","title":{"rendered":"Are Progressive Web Apps The Future?"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<a\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" href=\"https:\/\/www.dept.global\/all-insights\/\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tAre Progressive Web Apps The Future?\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2022\/03\/progressive-web-apps.jpeg\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2023\/05\/jonathan-whiteside-svp-150x150.jpg\"\n\t\t\talt=\"Jonathan Whiteside\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tJonathan Whiteside\t\t<br \/>\n\t\tGlobal EVP Technology\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t16 April 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-panel-with-image-and-rich-text\">\n\t<div class=\"block-panel-with-image-and-rich-text__left block-panel-with-image-and-rich-text__left--white\">\n\t\t<div class=\"block-panel-with-image-and-rich-text__media\">\n\t\t\t<div\n\t\tclass=\"image-wrap block-panel-with-image-and-rich-text__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2022\/03\/progressive-web-apps.jpeg\"\n\t\t\t\tclass=\"image block-panel-with-image-and-rich-text__image\"\n\n\t\t\t\t\t\t\t\talt=\"progressive web apps\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-panel-with-image-and-rich-text__right block-panel-with-image-and-rich-text__right--white\">\n\t\t\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><h3 class=\"heading heading__size--l heading__align--left block-heading__heading\">\n\t\t\tAre progressive web apps the future of mobile and web applications?\t<\/h3><\/div><\/div>\n\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">This is a question we&#8217;ve been asked by our clients and partners over the past few years, even as Native apps dominate the software development world.<br><br>This question is top of mind for tech companies as they add new platforms and technologies to already expensive application costs.<br><br>The major benefit to PWAs? They cost significantly less to build and maintain compared to a native app. So are they the future? And if so, when exactly is &#8220;the future?&#8221;<br><br>In this quick guide, we&#8217;ll dive into what PWAs are, their top benefits, and when a PWA might be right for your business.<\/p><\/div><\/div>\n\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><h2 class=\"heading heading__size--l heading__align--left block-heading__heading\">\n\t\t\tWhat Are Progressive Web Apps, Anyway?\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Progressive web apps function as a bridge between native applications (apps you find in the Apple App Store) and traditional web pages. Essentially, they are websites with extra layers of development that let them act like native apps.<br><br>Rather than visit an app store, browse, and download an app, your users just visit your website and add your PWA to their home screen. Like a native app, this lets them access your product whenever they want.<br><br>When using a well-designed PWA, users won&#8217;t even know they&#8217;re using a PWA because they&#8217;re getting an app-like experience. PWAs have the same glossy and appealing aesthetic.<br><br>PWAs are not exactly \u201cbrand-new.\u201d <br><br>Steve Jobs explored the idea of PWAs for Apple when the company was searching for a web application alternative. At first, Apple tried to use (and allow developers to create) web apps. But the quality of many web apps was poor, and they scrapped the idea in favor of an Apple App Store that included apps &#8220;native&#8221; to Apple OS.<br><br>The Apple App Store is now so successful that people have accused the company of violating anti-trust laws. Not only do they corner so much of the market, but they also (at times) seem to make moves to discourage the development of PWAs or apps for other platforms.<br><br>If it were up to Apple, you&#8217;d build or keep a native app for your business and market it in their App Store.<\/p><\/div><\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"quote block-quote__quote quote__theme--richBlack\">\n\n\t<div class=\"quote__content\" >\n\t\t<h2 class=\"heading heading__color--white heading__align--left quote__heading\">\n\t\t\tPWAs\u00a0<em>could<\/em>\u00a0and\u00a0<em>should<\/em>\u00a0eventually replace most native apps.\t<\/h2>\t<\/div>\n\n<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMore Insights?\t<\/h2><a\tclass=\"cta-button block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.dept.global\/en-us\/all-insights\/\" >\n\t\n\t\t\t<span>\n\t\t\tView all Insights\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.dept.global\/en-in\/insight\/ai-can-write-code-enterprise-delivery-is-harder\/\"\n\t\t\t\ttitle=\"AI can write code. Enterprise delivery is harder\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2026\/06\/DEPT\u00aeAGENTStudio-PR-image-1920x1080-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"AI can write code. Enterprise delivery is harder\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tTECH &AMP; DATA&emsp;\u2022&emsp;Jonathan Whiteside\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>AI can write code. Enterprise delivery is harder<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.dept.global\/en-in\/insight\/the-agentic-advantage-for-adobe-commerce-brands\/\"\n\t\t\t\ttitle=\"Bigger catalogs or better conversations? The agentic advantage for Adobe Commerce brands\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2026\/06\/Bigger-catalogs-or-better-conversations-1920x1080-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Bigger catalogs or better conversations? The agentic advantage for Adobe Commerce brands\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tAI TRANSFORMATION&emsp;\u2022&emsp;Rishi Bhargava\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Bigger catalogs or better conversations? The agentic advantage for Adobe Commerce brands<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.dept.global\/en-in\/insight\/from-b2c-to-b2a-how-ai-is-rewriting-the-rules-of-the-customer-journey\/\"\n\t\t\t\ttitle=\"From B2C to B2A: How AI is rewriting the rules of the customer journey\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2026\/05\/B2ACustomer-journey-featured.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"From B2C to B2A: How AI is rewriting the rules of the customer journey\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tAI TRANSFORMATION&emsp;\u2022&emsp;Isabel Perry\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>From B2C to B2A: How AI is rewriting the rules of the customer journey<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<meta charset=\"utf-8\">Top Benefits of PWAs\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tThe most significant benefits for building PWAs rather than native apps are\u00a0<strong>time<\/strong>\u00a0and\u00a0<strong>money<\/strong>.<br><br>For native apps, your product likely has an iOS version, an Andriod version, and a web version. So you need more developers and more time to build these apps. You also need more time to fix bugs and add features because you&#8217;re working on multiple codebases.<br><br>With a progressive web app, you have one, &#8220;master&#8221; app that works on mobile devices, tablets, and websites. And because there&#8217;s only one codebase, fixing bugs and adding new features takes less time.<br>For more pros and cons, download our\u00a0<a href=\"https:\/\/info.devetry.com\/product-manager-guide-pwas\">guide to progressive web apps<\/a>.\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<meta charset=\"utf-8\">Are Progressive Web Apps the Future?\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t<strong>The quick answer is<\/strong>: Yes, we think PWAs are the future. PWAs\u00a0<em>could<\/em>\u00a0and\u00a0<em>should<\/em>\u00a0eventually replace most native apps.<br><br><strong>The longer answer is:<\/strong>\u00a0 Before you make any decisions, you need basic knowledge of PWA technology, your product tech stack, and your user base. Once you fully understand the technology and how it might benefit your users, you can make an informed decision about whether to transition your native application or traditional website to a PWA or stick with what you&#8217;ve got.<br><br>For example, one industry that we don&#8217;t recommend PWAs for is sports betting. A native app will always be slightly more performant than a PWA. For most industries and users, it&#8217;s insignificant. But for some industries, like sports betting, microseconds matter and you should keep your native applications.<br><br>To learn more about PWAs, their benefits, and how to build one, download our\u00a0guide to Progressive Web Apps\u00a0or\u00a0reach out to our team.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.dept.global\/en-in\/insight\/are-progressive-web-apps-the-future\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/are-progressive-web-apps-the-future\/\"\n\t\t\t\tdata-share-title=\"Are Progressive Web Apps The Future?\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' 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