{"id":4374395,"date":"2021-10-19T11:48:51","date_gmt":"2021-10-19T09:48:51","guid":{"rendered":"https:\/\/www.dept.global\/insight\/are-rebates-and-rewards-the-next-retail-media-revolution\/"},"modified":"2025-12-08T13:42:17","modified_gmt":"2025-12-08T11:42:17","slug":"are-rebates-and-rewards-the-next-retail-media-revolution","status":"publish","type":"article","link":"https:\/\/www.dept.global\/en-in\/insight\/are-rebates-and-rewards-the-next-retail-media-revolution\/","title":{"rendered":"Are rebates and rewards the next retail media revolution?"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tAre rebates and rewards the next retail media revolution?\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
\n\t\t\t\n\t\n\t
\n\t\tDanijel Bonacic\t\t
\n\t\tStrategy Director\n\t\t\t<\/div>\n<\/div>\n\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t19 October 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t
\n\t\t\n\t\t\t\t\t
\n\t\t\t\t\n
\n\t\tWhen was the last time you found a coupon on the back of your store receipt and redeemed it? How about getting the Sunday paper and cutting out a coupon from the inserts? If you\u2019re like me, it\u2019s probably been a minute. However, it\u2019s important to pay our respect to these legacy marketing tactics that, for a long time, were standard practices in the shopper industry to drive customers to both sample new products and continue with old favorites.

Retail media has been one of 2021\u2019s biggest media stories. It seems like every week another retailer is launching a new offering, or another new provider is coming online to make servicing retailer media more manageable. However, instead of talking about retailers, I\u2019m going to pay tribute to some of the established shopper marketing vendors – those who paved the way for what we are seeing today. I\u2019d like to highlight the ways these media vendors have innovated to remain relevant and valuable in the modern digital world, as well as discuss some new retailer-agnostic solutions to drive loyalty and increase sales.

Three of the biggest players in the space – Quotient, NewsAmerica, and Valassis – have all had to adapt to the modern marketing landscape. They have accomplished this by either building proprietary technologies or acquiring firms that help marketers continue to reach qualified shoppers and incentivize purchases, driving results for both brands and retailers.

Quotient has really diversified their offering. They are the parent company for Coupons.com and other marketing solutions including Quotient Retail Media Network and Ahalogy social marketing. Coupons.com is one of those platforms you\u2019ll find in the modern shopper marketing playbook, as it\u2019s a great way to reach deal-savvy shoppers who are looking to convert.

News America is the industry leader in in-store signage and promos. However, as more and more consumers start their purchase journey online, they too have adapted. News America acquired rebate and reward app Checkout51 in 2015 as a means to digitize their offering. Checkout51 not only offers brands access to more than three million registered users, but also the added benefit of using precision targeting and predictive data to ensure offers are both compelling for the shoppers and profitable for the brand.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t