{"id":4373492,"date":"2022-11-30T22:43:00","date_gmt":"2022-11-30T20:43:00","guid":{"rendered":"https:\/\/www.dept.global\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/"},"modified":"2025-12-08T13:38:53","modified_gmt":"2025-12-08T11:38:53","slug":"how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2","status":"publish","type":"article","link":"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/","title":{"rendered":"How to reduce costs and increase customer satisfaction through self-service"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<button\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tHow to reduce costs and increase customer satisfaction through self-service\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2022\/11\/shadow-person-phone-stay-ahead.jpg\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2023\/05\/jonathan-whiteside-svp-150x150.jpg\"\n\t\t\talt=\"Jonathan Whiteside\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tJonathan Whiteside\t\t<br \/>\n\t\tGlobal EVP Technology\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t30 November 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tEveryone is hyper-aware of the challenging economic times we currently face. <br><br>And as companies start feeling the effects of consumer and business spending retracting, it may be tempting to cut marketing and digital transformation budgets or put projects on hold. But only 6% of companies intend to cut their tech spending next year, so continuing to invest is essential if you don\u2019t want to fall behind your competition.<br><br>If the pandemic taught us something, it\u2019s the importance of technology. <br><br>Stability, efficiency, speed, and optimization will be the fundamentals of resilient business during an economic downturn. And instead of cutting budgets, it\u2019s more sensible to look at ways to make your budget work harder for you.\u00a0<br><br>According to Gartner, <a href=\"https:\/\/www.gartner.com\/en\/articles\/4-predictions-for-i-o-leaders-on-the-path-to-digital-infrastructure\">80% of tech leaders<\/a> consider automation to be a top tactic to achieve cost optimization. <br><br>DEPT\u00ae has seen first-hand how leveraging tech to automate processes and allow customers to self-serve helps companies to permanently reduce the cost of doing business, provide a next-level customer experience as well as increase customer loyalty and lifetime value.\u00a0<br><br>Let\u2019s explore this further&#8230;\u00a0\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F&#038;text=How%20to%20reduce%20costs%20and%20increase%20customer%20satisfaction%20through%20self-service\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div\n\t\tclass=\"image-wrap block-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2022\/11\/purple-arrows-stay-ahed.png\"\n\t\t\t\tclass=\"image block-image__image\"\n\n\t\t\t\t\t\t\t\talt=\"purple arrows stay ahead\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tStart with customer journey mapping\u00a0\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tIf you\u2019re unsure what to prioritize when it comes to automating processes and self-service, customer journey mapping is the perfect place to start. Giving you the chance to really get under your customer\u2019s skin and truly understand their unique needs.\u00a0<br><br>This technique allows you to get a holistic understanding of the entire digital customer journey. Throughout a series of workshops, we look at the flow for different types of users to identify current pain points, understand how customers want to interact, and identify opportunities.\u00a0<br><br>We also map the different technologies, tools, and touchpoints that are being used to see how they can be streamlined. Producing a visual customer journey map is a great way to demonstrate to senior stakeholders where investments should be made.<br><br>For OMRON, DEPT\u00ae reviewed their entire digital customer journey with the goal to improve customer satisfaction and reduce call center costs. We held a series of discovery workshops that explored the current user experience, OMRON\u2019s business model, identified pain points, and pinpointed areas where automation could increase efficiency. <br><br>Three high-priority projects were identified to allow customers to self-serve which would ultimately drive cost and time efficiency for OMRON, while providing an enhanced experience for their customers.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F&#038;text=How%20to%20reduce%20costs%20and%20increase%20customer%20satisfaction%20through%20self-service\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--onyxGrey\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--white typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tServing the customer on-demand\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tIn today\u2019s world, customers are looking for convenience and this isn\u2019t only in B2C, <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-future-of-b2b-sales-is-hybrid\">two-thirds<\/a> of B2B buyers opted for remote human interactions or digital self-service across the sales process last year.\u00a0<br><br>Not to mention, loyalty amongst customers is dwindling. So, with this in mind, in uncertain times it is\u00a0smart for brands to invest in enhancing the customer experience amongst their existing client base to\u00a0stand out amongst competitors and decrease churn.<br><br>According to <a href=\"https:\/\/get.nice.com\/Digital-CX-Research-Report.html\">NICE,<\/a> 81% of consumers want more self-service options, however, only 15% have a high level of satisfaction with the tools currently provided. <br><br>So developing effective strategies and digital products that allow customers to self-serve not only gives them access to the services they\u2019re looking for, but creates an opportunity to build stronger brand connections, as long as their experience using the tool is positive.\u00a0<br><br>That\u2019s where it can be valuable to work in partnership with digital experts. Here are three possible ways to do just that:\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F&#038;text=How%20to%20reduce%20costs%20and%20increase%20customer%20satisfaction%20through%20self-service\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tCustomer portals\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDeveloping tools and apps for customers to manage their own accounts can help to reduce operational spending. It takes some pressure off customer service agents by giving customers the ability to find resolutions on their own, allowing agents to then focus on urgent issues and delivering tailored customer experiences elsewhere.<br><br>And it\u2019s a customer expectation, with <a href=\"https:\/\/www.zendesk.co.uk\/blog\/five-ways-use-customer-portal-foster-trustworthy-customer-relationships\/\">70%<\/a> expecting a company to have a self-service portal or content available to them. Customers head to their account\/portal to be able to easily find information, request services, and resolve their problems 24\/7.\u00a0<br><br>It\u2019s, ultimately, the hub of a brand\u2019s relationship with its customers.\u00a0 Some key features to include in a customer portal are a knowledge base, community forum, and chatbot integration.\u00a0<br><br>For Jotun\u2019s trade site, DEPT\u00ae built a customer portal where dealers and distributors can access personalized tools, product, and technical information, and dynamically display products, tools, and content relevant to individual users.<br><br>The online portal is also an important section of OMRON\u2019s site. Whether it be a distributor, employee, or member of the press, users are served content that is relevant to them, so it is completely personalized depending on the user type. The data required to identify users is collected during the registration and can also be used to support and optimize marketing activities and processes.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F&#038;text=How%20to%20reduce%20costs%20and%20increase%20customer%20satisfaction%20through%20self-service\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--onyxGrey\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--white typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tChatbots \t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t<a href=\"https:\/\/www.dept.global\/en-us\/service\/growth\/data-intelligence\/data-science-machine-learning-ai\/\">Chatbots<\/a> are a great way to take the strain off call lines by allowing customers to find a quick solution through a flow of automated responses. <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-07-27-gartner-predicts-chatbots-will-become-a-primary-customer-service-channel-within-five-years\">Gartner<\/a> predicts that by 2027, chatbots will become the primary customer service channel for a quarter of organizations.\u00a0<br><br>A strong live chat system brings together staffed and automated solutions to provide customers with the optimal experience, starting with automation and then directing the visitor to the appropriate colleague depending on their requirements. This helps to create more meaningful experiences between brands and consumers as well as save time.<br><br>Chatbots are now more advanced than ever. As a brand known for its in-store customer service, <a href=\"https:\/\/www.dept.global\/en-us\/case\/a-personalized-ralph-lauren-gifting-experience\/\">Ralph Lauren<\/a> came to DEPT\u00ae for help translating that experience into digital with a chatbot ready to help customers find the perfect gifts for the 2021 holiday season. As a result, only 0.4% of users required a handover to a live customer service agent, which is one of the lowest rates we\u2019ve seen in the industry.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F&#038;text=How%20to%20reduce%20costs%20and%20increase%20customer%20satisfaction%20through%20self-service\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tOn-site search \t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tSomething so simple, but so effective, is on-site search. Although this is nothing new for most, it is often undervalued. It allows customers to self-serve by finding what they\u2019re looking for on-demand and without the need to get in touch.\u00a0<br><br>Not only does it help visitors, but a well-optimized on-site search tool provides brands with a wealth of new data. It gives insight into what customers are looking for and any roadblocks to purchase, showing demand or opportunity. Brands are then able to analyze the data to provide personalized help, offers, and up-sell opportunities.\u00a0<br><br>DEPT\u00ae implemented Optimizely Find for Jotun to deliver intelligent search results across its B2C and B2B sites. It enhances user experience by powering global search, the product finder, color grids, related colors, and products.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F&#038;text=How%20to%20reduce%20costs%20and%20increase%20customer%20satisfaction%20through%20self-service\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--onyxGrey\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--white typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tInvest now to stay ahead\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tAlthough we face a period of economic uncertainty, there are many opportunities for organizations to leverage technology to stay afloat, and even grow. Now is the time to invest in order to stay ahead and reap the rewards both in the short and long term.<br><br>DEPT\u00ae have all the skills in-house to be able to analyze points in the digital customer journey that are slow, expensive, and causing their customers to be unhappy. We can then look at projects to automate existing parts of the journey or develop strategies and digital products which allow their customers to self-serve.\u00a0<br><br><a href=\"https:\/\/www.dept.global\/en-us\/contact\/\">Get in touch<\/a> today to find out how we can help you reduce operational costs while increasing customer satisfaction.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F&#038;text=How%20to%20reduce%20costs%20and%20increase%20customer%20satisfaction%20through%20self-service\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.dept.global%2Fen-in%2Finsight%2Fhow-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\"\n\t\t\t\tdata-share-title=\"How to reduce costs and increase customer satisfaction through self-service\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":94,"featured_media":4373494,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"member_job_title":"","member_linkedin_url":"","footnotes":""},"insight-topics":[42894],"person":[515],"class_list":["post-4373492","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_insight_featured":true,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to reduce costs and increase customer satisfaction through self-service - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Learn how to reduce costs and increase customer satisfaction through self-service -- customer portals, chatbots, and on-site search.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to reduce costs and increase customer satisfaction through self-service - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"Learn how to reduce costs and increase customer satisfaction through self-service -- customer portals, chatbots, and on-site search.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-08T11:38:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dept.global\/wp-content\/uploads\/2022\/11\/shadow-person-phone-stay-ahead.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1921\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/insight\\\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/insight\\\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\\\/\"},\"author\":{\"name\":\"Kelsey Anderson\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/#\\\/schema\\\/person\\\/11a739d5f58336940072164b49fcdef8\"},\"headline\":\"How to reduce costs and increase customer satisfaction through self-service\",\"datePublished\":\"2022-11-30T20:43:00+00:00\",\"dateModified\":\"2025-12-08T11:38:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/insight\\\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\\\/\"},\"wordCount\":10,\"publisher\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/insight\\\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dept.global\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/shadow-person-phone-stay-ahead.jpg\",\"inLanguage\":\"en-in\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/insight\\\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\\\/\",\"url\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/insight\\\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\\\/\",\"name\":\"How to reduce costs and increase customer satisfaction through self-service - DEPT\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/insight\\\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/insight\\\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dept.global\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/shadow-person-phone-stay-ahead.jpg\",\"datePublished\":\"2022-11-30T20:43:00+00:00\",\"dateModified\":\"2025-12-08T11:38:53+00:00\",\"description\":\"Learn how to reduce costs and increase customer satisfaction through self-service -- customer portals, chatbots, and on-site search.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/insight\\\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\\\/#breadcrumb\"},\"inLanguage\":\"en-in\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.dept.global\\\/en-in\\\/insight\\\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-in\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/insight\\\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.dept.global\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/shadow-person-phone-stay-ahead.jpg\",\"contentUrl\":\"https:\\\/\\\/www.dept.global\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/shadow-person-phone-stay-ahead.jpg\",\"width\":1921,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/insight\\\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to reduce costs and increase customer satisfaction through self-service\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/#website\",\"url\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/#organization\"},\"alternateName\":\"DEPT\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-in\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/#organization\",\"name\":\"DEPT\u00ae\",\"alternateName\":\"DEPT\",\"url\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-in\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.dept.global\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/logo-dept.svg\",\"contentUrl\":\"https:\\\/\\\/www.dept.global\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/logo-dept.svg\",\"width\":1,\"height\":1,\"caption\":\"DEPT\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.tiktok.com\\\/@deptagency\",\"https:\\\/\\\/www.instagram.com\\\/deptagency\\\/?hl=en\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/deptagency\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-in\\\/#\\\/schema\\\/person\\\/11a739d5f58336940072164b49fcdef8\",\"name\":\"Kelsey Anderson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-in\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06ab81b96f3e7a26111a8aa780fc1f0f32e70b40ffa90a63c87e8696ebfe8c69?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06ab81b96f3e7a26111a8aa780fc1f0f32e70b40ffa90a63c87e8696ebfe8c69?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06ab81b96f3e7a26111a8aa780fc1f0f32e70b40ffa90a63c87e8696ebfe8c69?s=96&d=mm&r=g\",\"caption\":\"Kelsey Anderson\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to reduce costs and increase customer satisfaction through self-service - DEPT\u00ae","description":"Learn how to reduce costs and increase customer satisfaction through self-service -- customer portals, chatbots, and on-site search.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/","og_locale":"en_US","og_type":"article","og_title":"How to reduce costs and increase customer satisfaction through self-service - DEPT\u00ae","og_description":"Learn how to reduce costs and increase customer satisfaction through self-service -- customer portals, chatbots, and on-site search.","og_url":"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/","og_site_name":"DEPT\u00ae","article_modified_time":"2025-12-08T11:38:53+00:00","og_image":[{"width":1921,"height":1080,"url":"https:\/\/www.dept.global\/wp-content\/uploads\/2022\/11\/shadow-person-phone-stay-ahead.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/#article","isPartOf":{"@id":"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/"},"author":{"name":"Kelsey Anderson","@id":"https:\/\/www.dept.global\/en-in\/#\/schema\/person\/11a739d5f58336940072164b49fcdef8"},"headline":"How to reduce costs and increase customer satisfaction through self-service","datePublished":"2022-11-30T20:43:00+00:00","dateModified":"2025-12-08T11:38:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/"},"wordCount":10,"publisher":{"@id":"https:\/\/www.dept.global\/en-in\/#organization"},"image":{"@id":"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dept.global\/wp-content\/uploads\/2022\/11\/shadow-person-phone-stay-ahead.jpg","inLanguage":"en-in"},{"@type":"WebPage","@id":"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/","url":"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/","name":"How to reduce costs and increase customer satisfaction through self-service - DEPT\u00ae","isPartOf":{"@id":"https:\/\/www.dept.global\/en-in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/#primaryimage"},"image":{"@id":"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dept.global\/wp-content\/uploads\/2022\/11\/shadow-person-phone-stay-ahead.jpg","datePublished":"2022-11-30T20:43:00+00:00","dateModified":"2025-12-08T11:38:53+00:00","description":"Learn how to reduce costs and increase customer satisfaction through self-service -- customer portals, chatbots, and on-site search.","breadcrumb":{"@id":"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/#breadcrumb"},"inLanguage":"en-in","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-in","@id":"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/#primaryimage","url":"https:\/\/www.dept.global\/wp-content\/uploads\/2022\/11\/shadow-person-phone-stay-ahead.jpg","contentUrl":"https:\/\/www.dept.global\/wp-content\/uploads\/2022\/11\/shadow-person-phone-stay-ahead.jpg","width":1921,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.dept.global\/en-in\/insight\/how-to-reduce-costs-and-increase-customer-satisfaction-through-self-service-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dept.global\/en-in\/"},{"@type":"ListItem","position":2,"name":"How to reduce costs and increase customer satisfaction through self-service"}]},{"@type":"WebSite","@id":"https:\/\/www.dept.global\/en-in\/#website","url":"https:\/\/www.dept.global\/en-in\/","name":"DEPT\u00ae","description":"","publisher":{"@id":"https:\/\/www.dept.global\/en-in\/#organization"},"alternateName":"DEPT","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dept.global\/en-in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-in"},{"@type":"Organization","@id":"https:\/\/www.dept.global\/en-in\/#organization","name":"DEPT\u00ae","alternateName":"DEPT","url":"https:\/\/www.dept.global\/en-in\/","logo":{"@type":"ImageObject","inLanguage":"en-in","@id":"https:\/\/www.dept.global\/en-in\/#\/schema\/logo\/image\/","url":"https:\/\/www.dept.global\/wp-content\/uploads\/2025\/10\/logo-dept.svg","contentUrl":"https:\/\/www.dept.global\/wp-content\/uploads\/2025\/10\/logo-dept.svg","width":1,"height":1,"caption":"DEPT\u00ae"},"image":{"@id":"https:\/\/www.dept.global\/en-in\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.tiktok.com\/@deptagency","https:\/\/www.instagram.com\/deptagency\/?hl=en","https:\/\/www.linkedin.com\/company\/deptagency"]},{"@type":"Person","@id":"https:\/\/www.dept.global\/en-in\/#\/schema\/person\/11a739d5f58336940072164b49fcdef8","name":"Kelsey Anderson","image":{"@type":"ImageObject","inLanguage":"en-in","@id":"https:\/\/secure.gravatar.com\/avatar\/06ab81b96f3e7a26111a8aa780fc1f0f32e70b40ffa90a63c87e8696ebfe8c69?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/06ab81b96f3e7a26111a8aa780fc1f0f32e70b40ffa90a63c87e8696ebfe8c69?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/06ab81b96f3e7a26111a8aa780fc1f0f32e70b40ffa90a63c87e8696ebfe8c69?s=96&d=mm&r=g","caption":"Kelsey Anderson"}}]}},"_links":{"self":[{"href":"https:\/\/www.dept.global\/en-in\/wp-json\/wp\/v2\/insight\/4373492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dept.global\/en-in\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/www.dept.global\/en-in\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.dept.global\/en-in\/wp-json\/wp\/v2\/users\/94"}],"version-history":[{"count":1,"href":"https:\/\/www.dept.global\/en-in\/wp-json\/wp\/v2\/insight\/4373492\/revisions"}],"predecessor-version":[{"id":4373495,"href":"https:\/\/www.dept.global\/en-in\/wp-json\/wp\/v2\/insight\/4373492\/revisions\/4373495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dept.global\/en-in\/wp-json\/wp\/v2\/media\/4373494"}],"wp:attachment":[{"href":"https:\/\/www.dept.global\/en-in\/wp-json\/wp\/v2\/media?parent=4373492"}],"wp:term":[{"taxonomy":"insight-topic","embeddable":true,"href":"https:\/\/www.dept.global\/en-in\/wp-json\/wp\/v2\/insight-topics?post=4373492"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.dept.global\/en-in\/wp-json\/wp\/v2\/person?post=4373492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}