{"id":4371797,"date":"2023-06-14T13:13:24","date_gmt":"2023-06-14T11:13:24","guid":{"rendered":"https:\/\/www.dept.global\/insight\/ebay-celebrates-those-who-assemble-big-dreams-from-the-right-parts\/"},"modified":"2025-12-08T13:37:28","modified_gmt":"2025-12-08T11:37:28","slug":"ebay-celebrates-those-who-assemble-big-dreams-from-the-right-parts","status":"publish","type":"article","link":"https:\/\/www.dept.global\/en-in\/insight\/ebay-celebrates-those-who-assemble-big-dreams-from-the-right-parts\/","title":{"rendered":"eBay celebrates those who assemble big dreams from the right parts"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\teBay celebrates those who assemble big dreams from the right parts\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMellissa Flowerdew-Clarke\t\t
\n\t\tVP of Marketing, EMEA\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t14 June 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\teBay UK has launched its new campaign, \u2018Built Different\u2019<\/a>,\u00a0 celebrating a range of different eBayers from amateur DIYers to passionate tinkerers who all use eBay to repair, build and up-cycle the vehicles they love. Created with lead partner agency DEPT\u00ae, the campaign aims to inspire motor enthusiasts to do more for themselves by showing the results of the moment it all just\u2026clicks.\u00a0
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\n\t\tWhether your passion is fixing cars, building classic motorcycles, or if you\u2019re just looking for that hard-to-find socket set, eBay is the destination where enthusiasm is fuelled and rewarded.

Created with six unique stories, each delivering a consistent and broad-reaching through-the-line message to motoring enthusiasts and DIYers alike, \u201cBuilt Different\u201d follows a group of people who can see potential in a hunk of metal, turn waste into wonder, and breathe new life into the unloved and wonky.

Maria Betes, Head of Brand, eBay UK:<\/strong> \u201cThere\u2019s nothing quite like fixing things yourself, so we\u2019re excited to shine a light on those that transform broken into new, with a little help from eBay. Especially the motoring fans, they really are unstoppable in their quest to find just the part that gets them going.<\/em>\u201d\u00a0

Bel Moretti, Creative Director, DEPT\u00ae: <\/strong>“<\/em>Our eBay campaign was inspired by actual platform stories – big and small. It\u2019s no secret that we have become a little complacent when it comes to looking after what we have. So it felt like the perfect time to celebrate the ones that do and hopefully inspire the ones that could.<\/em>“

Robert Wilkins, Director, Prettybird: <\/em><\/strong>“<\/em>I love the tagline for this campaign \u2018Built Different\u2019 it\u2019s a state of mind we can all appreciate, and gave a great opportunity to introduce a wonderful, warm, and rich cast of characters. We had lots of fun with our camera angles and hopefully can inspire the tinkerer in all of us.<\/em>“
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