{"id":4451672,"date":"2026-08-24T12:28:08","date_gmt":"2026-08-24T10:28:08","guid":{"rendered":"https:\/\/www.dept.global\/?page_id=4451672"},"modified":"2026-08-26T16:05:05","modified_gmt":"2026-08-26T14:05:05","slug":"chatgpt-ads-test-launch-paid-ai-discovery-dept","status":"publish","type":"page","link":"https:\/\/www.dept.global\/en-dk\/solutions\/brand-media\/chatgpt-ads-test-launch-paid-ai-discovery-dept\/","title":{"rendered":"ChatGPT Ads – Test & launch paid AI discovery – DEPT\u00ae"},"content":{"rendered":"
\n\tREACH READY-TO-SHOP CUSTOMERS <\/span>WITH CHATGPT ADS<\/p>Your customers are already asking ChatGPT what to buy, where to find it, and which option is right for them. Make sure your brand is part of that discovery.
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With ChatGPT Ads expanding across Europe, brands have a new way to reach customers while they\u2019re actively researching, comparing, and deciding what to do next.<\/p><\/div>\n\n
\n\tWe tested ChatGPT Ads early. Let\u2019s put those learnings to work.<\/span><\/h2>DEPT\u00ae has already helped global brands, including Lumen Technologies, test advertising in ChatGPT during OpenAI\u2019s early U.S. pilot. Now we\u2019re bringing our real-world learnings to brands across Europe.<\/p>\n\tTALK TO US<\/a><\/div>\n\n
\n\tFirst-hand platform experience<\/h3>We\u2019ve seen how ChatGPT Ads work in practice and what the emerging format means for campaign planning, creative, and measurement.<\/p>\n\t\t\t
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\n\tReal-world campaign learnings<\/h3>Our early testing gives us a stronger starting point for identifying what to test, how to structure campaigns, and where to focus optimisation.<\/p>\n\t\t\t
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\n\tPaid + organic AI expertise<\/h3>We combine ChatGPT Ads with our Generative Engine Optimization (GEO) capabilities to help brands think about visibility across the wider AI discovery journey.<\/p>\n\t\t\t
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\n\t<\/div>\n\n\n\tWhy should your brand test ChatGPT Ads?<\/h2>\n\tChatGPT is rapidly changing how people research and make decisions about products and services. Instead of relying on a few search terms, customers can describe exactly what they need, add context, compare options, and refine their choices through conversation.

That gives advertisers access to a different kind of intent: richer signals around what customers are looking for, what matters to them, and where they are in the decision-making process.

For brands, testing early is a key opportunity to understand how those signals translate into media strategy, creative, and performance\u2014while the channel is still taking shape.<\/p><\/div>\n\t\n\t<\/div>\n\n
\n\tStart with a focused ChatGPT Ads pilot<\/h2>\n\t\n\t\tThe goal of a first activation isn\u2019t to have every answer upfront. It\u2019s to build a focused test that helps you understand where ChatGPT Ads can add value within your existing media mix.

Our ChatGPT Ads Starter Package<\/strong> brings together the strategy, activation and measurement needed to get into market and generate meaningful learnings.

We can support: <\/p>\n\n\t
  • Opportunity and use-case identification<\/li>
  • Audience strategy and conversational intent<\/li>
  • Campaign planning, setup and media activation<\/li>
  • Creative and messaging<\/li>
  • Measurement, optimisation, and post-campaign analysis<\/li>
  • GEO and wider AI discovery opportunities<\/li>
  • Recommendations for future testing and scale<\/li><\/ul>\n\nEvery activation is tailored to your objectives, market and existing media strategy, so you can test the channel against the questions that matter most to your business.<\/p>\n\t<\/div>\n\n\t