{"id":4268412,"date":"2023-04-11T23:49:46","date_gmt":"2023-04-11T21:49:46","guid":{"rendered":"https:\/\/www.dept.global\/?post_type=service&#038;p=4268412"},"modified":"2025-12-08T13:34:33","modified_gmt":"2025-12-08T11:34:33","slug":"creative-performance","status":"publish","type":"service","link":"https:\/\/www.dept.global\/en-au\/service\/growth\/creative-performance\/","title":{"rendered":"Creative performance"},"content":{"rendered":"\n\n<div\n\tclass=\"cta-text js-cta-text block-cta-text__cta-text cta-text__background-color--white cta-text--reduce-spacing\"\n\t>\n\t<h1 class=\"heading js-cta-text-content heading__color--richBlack heading__size--xxl heading__align--left cta-text__content\">\n\t\t\tCreative performance\t<\/h1><\/div>\n\n<div class=\"block-rich-text\" data-theme=\"white\">\n\t\t\t<div class=\"block-rich-text__left-content\">\n\t\t<h3\t\tclass=\"typography block-rich-text__subhead typography__color--bodyOnWhite typography__size--eyebrow typography__align--left\"\n\t\t\t>\n\t\tour approach to creative performance \t<\/h3><h2\t\tclass=\"typography block-rich-text__title typography__color--onyxGrey typography__size--h3 typography__align--left\"\n\t\t\t>\n\t\tClose the gap between creative performance and data\t<\/h2>\t\t<\/div>\n\t\n\t<div class=\"block-rich-text__content\">\n\t\t\n<div class='block-rich-text__item'><div class='block-rich-text__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tWe believe in empowering your media with data-driven, creative performance. Our integrated digital marketing strategies break down data silos to share and apply creative performance insights to unify your brand across channels, platforms, devices, and audience segments.\u00a0<br><br>Our global team of creative performance specialists apply custom digital creative strategies and employ innovative technologies that produce eye-catching creative and deliver winning results. We provide brands with creative strategy and planning as well as standard to custom production, optimization, and measurement. We focus on iterative testing, optimization, and expert creative analysis to unlock unique opportunities that power performance success, whether it\u2019s a single-channel activation or omnichannel campaign.<br><br>We foster authentic connections between brands and consumers on platforms like <a href=\"https:\/\/ads.google.com\/intl\/en_id\/home\/resources\/reach-larger-new-audiences\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Display Network<\/a>, <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/www.instagram.com\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, <a href=\"https:\/\/www.tiktok.com\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>, <a href=\"https:\/\/www.youtube.com\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>, <a href=\"https:\/\/www.pinterest.com\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/a>, <a href=\"https:\/\/www.snapchat.com\" target=\"_blank\" rel=\"noreferrer noopener\">Snapchat<\/a>, <a href=\"https:\/\/www.reddit.com\" target=\"_blank\" rel=\"noreferrer noopener\">Reddit<\/a>, and anywhere else consumers want to be. We aim to generate top-notch content white maintaining consistency and optimizing efficiency through data-driven testing, creative automation powered by AI, utilization of cutting-edge technologies, and industry best practices. Our objective is to dynamically expand your campaign without compromising on the quality of creative output.<br><br>Our full-service, data-driven creative includes ongoing creative guidance, platform dynamic creative optimization, creative performance experiences, integrated brand experience, creative automation, and so much more. Invest in creative that maximizes results, builds brand recognition and audience trust, and has the power to drive growth.\u00a0<br><br>Complementary to creative performance services:<br><a href=\"https:\/\/www.dept.global\/service\/growth\/paid-social\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paid social<\/a> \/ <a href=\"https:\/\/www.dept.global\/service\/growth\/data-and-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data and intelligence<\/a> \/ <a href=\"https:\/\/www.dept.global\/en-us\/service\/creative\/social\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social media marketing<\/a> \/ <a href=\"https:\/\/www.dept.global\/en-us\/service\/experience\/e-commerce-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce design (UI\/UX)<\/a> \/ <a href=\"https:\/\/www.dept.global\/en-us\/service\/growth\/media\/youtube-video-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube video advertising<\/a> \/ <a href=\"https:\/\/www.dept.global\/en-us\/service\/creative\/brand-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Integrated brand strategy<\/a>\t<\/p><\/div><\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"block-routing-banner block-routing-banner__background-color--onyxGrey\">\n\t<h3\t\tclass=\"typography block-routing-banner__title typography__color--white typography__size--h3 typography__align--left\"\n\t\t\t>\n\t\tCreative performance is just one of the services available in our end-to-end digital media programs\t<\/h3><p\t\tclass=\"typography block-routing-banner__subtitle typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tFrom creative performance to channel domination, we can help you boost your growth marketing efforts and elevate your brand.\t<\/p><a\tclass=\"cta-button block-routing-banner__cta-button cta-button__color--white cta-button__style--regular\" href=\"https:\/\/www.dept.global\/service\/growth\/end-to-end-digital-media-programs\/\" >\n\t\n\t\t\t<span>\n\t\t\tEXPLORE END-TO-END PROGRAMS \t\t<\/span>\n\t\n<\/a><\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tFeatured creative performance insights\t<\/h2>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--whitepaper universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.dept.global\/downloads\/the-drivers-of-digital-creative-performance\/\"\n\t\t\t\ttitle=\"The drivers of digital creative performance\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2024\/11\/man-face-red-light.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"The drivers of digital creative performance\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tTECHNOLOGY&emsp;\u2022&emsp;Laura van der Sman\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>The drivers of digital creative performance<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Paper\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--whitepaper universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.dept.global\/downloads\/dept-2023-trends-report\/\"\n\t\t\t\ttitle=\"DEPT\u00ae 2023 Trends Report\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2022\/11\/digital-trends-2023.jpg\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae 2023 Trends Report\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tMARKETING&emsp;\u2022&emsp;Max Pinas\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae 2023 Trends Report<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Paper\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.dept.global\/insight\/ais-impact-across-creative-growth-engineering\/\"\n\t\t\t\ttitle=\"AI\u2019s impact across creative, growth, &#038; engineering\u00a0\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2023\/03\/AI-impact-creative-growth-engineering.jpg\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"AI\u2019s impact across creative, growth, &#038; engineering\u00a0\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tAI TRANSFORMATION&emsp;\u2022&emsp;Kelsey Anderson\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>AI\u2019s impact across creative, growth, &#038; engineering\u00a0<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>\n\n<div class=\"block-get-in-touch js-block-get-in-touch\">\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--left block-get-in-touch__column--white\">\n\t\t<h2 class=\"heading heading__color--white heading__size--xl heading__align--left block-get-in-touch__heading\">\n\t\t\tLet\u2019s work together. We&#8217;d love to help you with all things growth.\t<\/h2>\t<\/div>\n\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--right block-get-in-touch__column--white\">\n\t<div\n\t\tclass=\"image-wrap block-get-in-touch__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<div style=\"background-image:url(https:\/\/www.dept.global\/wp-content\/uploads\/2023\/03\/creative-performance-concept.jpg)\" class=\"image image--bg block-get-in-touch__image\" ><\/div>\n\t\n\t<\/div>\n\t\t<button\tclass=\"cta-bar block-get-in-touch__cta-bar js-cta-bar\"\n\tid=\"block-get-in-touch-e67d0dcc0bfdc78c553697382b132037\"\n\ttitle=\"Get in touch\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tGet in touch\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon 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performance applies custom digital creative strategies, data-driven testing, and creative automation powered by AI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dept.global\/en-au\/service\/growth\/creative-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative performance - DEPT\u00ae data-driven creative services\" \/>\n<meta property=\"og:description\" content=\"DEPT\u00ae&#039;s creative performance applies custom digital creative strategies, data-driven testing, and creative automation powered by AI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dept.global\/en-au\/service\/growth\/creative-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" 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