{"id":4269778,"date":"2021-04-01T13:12:18","date_gmt":"2021-04-01T11:12:18","guid":{"rendered":"https:\/\/www.dept.global\/insight\/stop-interrupting-and-start-inspiring-brands-and-pinterest\/"},"modified":"2025-12-08T12:38:41","modified_gmt":"2025-12-08T10:38:41","slug":"stop-interrupting-and-start-inspiring-brands-and-pinterest","status":"publish","type":"article","link":"https:\/\/www.dept.global\/en-au\/insight\/stop-interrupting-and-start-inspiring-brands-and-pinterest\/","title":{"rendered":"Stop interrupting and start inspiring – brands and Pinterest"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tStop interrupting and start inspiring – brands and Pinterest\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMellissa Flowerdew-Clarke\t\t
\n\t\tVP of Marketing, EMEA\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t1 April 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tNumerous brands are active on Facebook or LinkedIn, however, many companies forget about Pinterest: a photo-sharing platform which enables users to browse, get inspired and discover new ideas. Most of the content found on Pinterest is unbranded and is either an idea, product or service which can link back to a website. And given the fact that pins are 100 times more spreadable than tweets, Pinterest is a great way to drive traffic towards your website and potentially increase sales.\t<\/h2><\/div><\/div>\n\n
\n\t\tVoted as \u201cthe last happy place on the internet\u201d, Pinterest users are a very active community of over 322 million monthly users worldwide made up of 71% women and 29% men. People mainly use it to find inspiration and save ideas for themselves. This means users are actively seeking new ideas and\/or products, a perfect moment for brands to showcase their visually-focused content. Now, not everyone posts images. In fact, numerous people simply browse pictures which relate to their personal interests. According to Hubspot, the most popular topics of 2019 were:\u00a0travel<\/a>, health and wellness, DIY projects and\u00a0fashion\u00a0and beauty. And if you want to know about the top searches for 2020, Pinterest has created its own\u00a0guide<\/a>. Generally, most topics are future-focused and revolve around daily events (for example healthy dinner ideas), seasonal moments (Easter holiday decoration ideas), and special life events (such as a wedding).\u00a0\t<\/p><\/div><\/div>\n\n
\n\t\tInspiring ad formats that don\u2019t interrupt the user\u2019s search\t<\/h2><\/div><\/div>\n\n
\n\t\tThe easiest way for a brand to be present on the platform without creating content is via advertising. Over 90% of weekly active Pinners use Pinterest when it comes to making a purchase decision. So it makes sense that brands would want to be present and advertise on the platform. However, as a guiding principle, the platform recommends the following to companies: stop advertising, start inspiring. The fact that 75% of saved Pins come from businesses and that only 50% of users realise that they are seeing ads show that many brands are taking this advice to heart.\u00a0\t<\/p><\/div><\/div>\n\n
\n\t\tShould you decide to advertise on Pinterest, keep in mind that ads should be visually integrated into people\u2019s feed and the content placed in the correct context. Because ultimately decisions and potential purchases happen through pins. To make it easier for brands, Pinterest offers multiple ad formats:\t<\/p><\/div><\/div>\n\n
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  • Promoted Pins: This is a basic ad format with a single featured image. Companies can advertise their own pins so that more users can see and react to them.<\/li>
  • Promoted Videos: There are two video formats to inspire users \u2013 standard width videos which are the same size as other pins, and maximum width videos that span both columns of the feed (max-width video).<\/li>
  • Promoted Carousels: Contains up to five images for people to browse through\u00a0<\/li>
  • Promoted App Pins: Make your brand app discoverable and enable users to directly download it without leaving Pinterest\u00a0<\/li><\/ul><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t