{"id":4269629,"date":"2021-08-20T13:52:35","date_gmt":"2021-08-20T11:52:35","guid":{"rendered":"https:\/\/www.dept.global\/?post_type=article&#038;p=4269629"},"modified":"2025-12-08T13:42:21","modified_gmt":"2025-12-08T11:42:21","slug":"rapid-development-within-data-intelligence","status":"publish","type":"article","link":"https:\/\/www.dept.global\/en-au\/insight\/rapid-development-within-data-intelligence\/","title":{"rendered":"Rapid development within Data &#038; Intelligence"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<a\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" href=\"https:\/\/www.dept.global\/all-insights\/\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tRapid development within Data &#038; Intelligence\t<\/h1><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2021\/08\/Kristoffer1x1-150x150.jpeg\"\n\t\t\talt=\"Kristoffer Hald\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tKristoffer Hald\t\t<br \/>\n\t\tData &amp; Intelligence Director\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t20 August 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--white\">\n\t\t<button class=\"btn btn__color--white block-panel-with-rich-text__back-button\" onclick=window.history.back()>\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__arrow-left-circle\">\n\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' fill='none' viewBox='0 0 24 24'><g class='symbol'><path stroke='currentColor' stroke-miterlimit='10' stroke-width='1.5' d='M12.479 6.74L6.739 12l5.74 5.26M7.217 12H17.74'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-miterlimit='10' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill='currentColor' fill-rule='evenodd' d='M1 12c0 6.075 4.925 11 11 11s11-4.925 11-11S18.075 1 12 1 1 5.925 1 12zm5.233.553l5.739 5.26 1.013-1.105-4.318-3.958h9.072v-1.5H8.667l4.318-3.958-1.013-1.106-5.74 5.261L5.63 12l.604.553z' clip-rule='evenodd'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t<\/button>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">The Copenhagen DEPT\u00ae office expands their service portfolio by creating a local data &amp; intelligence department led by Kristoffer Hald.<br><br>The DEPT\u00ae office in Copenhagen, known for their work for brands like Muuto,\u00a0<a href=\"https:\/\/www.dept.global\/en-dk\/case\/a-google-search-marketing-strategy-for-twenty-countries\/\" target=\"_blank\" rel=\"noreferrer noopener\">JYSK<\/a>, Magasin,\u00a0<a href=\"https:\/\/www.dept.global\/en-dk\/case\/achieving-double-digit-growth-via-a-full-funnel-media-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">SteelSeries<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.dept.global\/en-dk\/case\/crafting-a-digitally-immersive-showroom-in-six-weeks\/\" target=\"_blank\" rel=\"noreferrer noopener\">GANNI,<\/a>\u00a0expands their services within data intelligence. Data has always been a big part of DEPT\u00ae\u2019s DNA and has been integral in all aspects of the business, but now there will be an even greater focus on the possibilities within the field.<br><br>With the expansion, DEPT\u00ae now offers services within CRO, digital analytics, BI and data science. A number of clients have already incorporated these initiatives into their marketing efforts.<br><br>Kristoffer Hald, Data &amp; Intelligence Director: \u201cWe have already launched CRO projects for SteelSeries, among others, where we can already see great results from the initiatives and tests with a solid growth of conversion rates and revenue. The need for data integration is increasing and we have the competencies to provide this service for our clients. We are now ready to deliver this directly from our office in Copenhagen, which we see as a completely natural extension of our services that meet our clients\u2019 needs. \u201d<br><br>Kristoffer Hald has been with DEPT\u00ae since 2017, where he has created great results and played an important role in the JYSK team, working with data across more than 20 markets throughout Europe. These projects and initiatives secured JYSK and DEPT\u00ae the\u00a0<a href=\"https:\/\/www.dept.global\/en-dk\/story\/jysk-x-dept-vinder-danish-digital-award-2020-i-kategorien-roi\/\" target=\"_blank\" rel=\"noreferrer noopener\">first prize in the ROI category<\/a>\u00a0at the Danish Digital Awards in 2020.<br><br>The new competencies will heighten the focus on data and enable the office in Copenhagen to offer several different solutions to both existing and future customers, where data is the focal point and not only a part of other marketing disciplines.<br><br>Lasse Rasmussen, Managing Director: \u201cWe already have a dedicated team that mainly works with data &amp; intelligence, but the plan is that by 2022 we will add even more forces within cloud services, data engineering and data science. DEPT\u00ae is responsible for gathering creativity, technology and data, and with the expansion of the department we become even more true to\u00a0our core competencies and values. 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