{"id":4269380,"date":"2022-06-21T12:00:00","date_gmt":"2022-06-21T10:00:00","guid":{"rendered":"https:\/\/www.dept.global\/insight\/how-to-create-a-product-vision-backed-by-users\/"},"modified":"2025-12-08T13:40:52","modified_gmt":"2025-12-08T11:40:52","slug":"how-to-create-a-product-vision-backed-by-users","status":"publish","type":"article","link":"https:\/\/www.dept.global\/en-au\/insight\/how-to-create-a-product-vision-backed-by-users\/","title":{"rendered":"How to create a product vision backed by users"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tHow to create a product vision backed by users\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\t\t\t\n\n\t\t\u201cProduct\u201d in the digital world is a catch-all term for things like apps, software platforms, and websites.\u00a0\t<\/h2>\n\n\n\t\tAn effective product is one that has a meaningful purpose that is beneficial to the people using it.\u00a0

That purpose is created with a product strategy.\u00a0

Product strategy encompasses quite a bit. Everything from how the user navigates the product (the UX), to the design of the product\u2019s components and features, to the long-term plans for the product\u2019s future.\u00a0

That said, how do you go about creating a product strategy? And what can you do to ensure that it leads to a successful product?\u00a0

It all starts with the product vision.

Here is how to create a product vision, led by user research.\u00a0\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t