{"id":4268953,"date":"2023-04-11T23:09:20","date_gmt":"2023-04-11T21:09:20","guid":{"rendered":"https:\/\/www.dept.global\/?post_type=article&#038;p=4268953"},"modified":"2025-12-08T13:37:51","modified_gmt":"2025-12-08T11:37:51","slug":"how-marketers-can-harness-the-power-of-tiktok","status":"publish","type":"article","link":"https:\/\/www.dept.global\/en-au\/insight\/how-marketers-can-harness-the-power-of-tiktok\/","title":{"rendered":"How marketers can harness the power of Tiktok"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<button\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tHow marketers can harness the power of Tiktok\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2022\/08\/Tiktokisierung_Woman-in-front-of-smartphone.jpeg\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\n\t<div class=\"author__text\">\n\t\t\t\t<br \/>\n\t\t\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t11 April 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tTikTok is unavoidable, especially when it comes to targeting Gen Z. But what is it exactly, and what advertising opportunities does it offer brands and agencies?\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tTikTok was one of the most downloaded apps of 2020 and now boasts over 800 million monthly users, therefore the platform can no longer be ignored. And its playful and personal approach has made it a staple app among Gen Z. So, if you want to engage and reach consumers between the ages of 16 to 24, this is where your brand needs to be. And fear not, there are numerous advertising opportunities, from in-feed videos to Brand Takeovers.<br><br>Want to know more about how to harness the power of TikTok? Check out the below on demand event with Depts Creative Director, Julien Kelsch, and Content Creative, Bruce de Kok, who share tips and tricks as to how your brand can keep its core values while appearing authentic on TikTok.\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><ul class=\"lists lists__color--onyxGrey lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>How can your brand become loved on TikTok?<\/li><li>What advertising opportunities does TikTok hold?<\/li><li>Client case studies of brands who have launched successful TikTok campaigns and how you can do the same.<\/li><\/ul><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div 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