{"id":4268800,"date":"2023-06-05T14:28:25","date_gmt":"2023-06-05T12:28:25","guid":{"rendered":"https:\/\/www.dept.global\/?post_type=article&#038;p=4268800"},"modified":"2025-12-08T13:37:04","modified_gmt":"2025-12-08T11:37:04","slug":"how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek","status":"publish","type":"article","link":"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/","title":{"rendered":"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<button\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tHow to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek\t<\/h1><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\n\t<div class=\"author__text\">\n\t\t\t\t<br \/>\n\t\t\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t5 June 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tIn times of economic uncertainty, every marketing dollar counts. Marketers must think long-term and be strategic with budgeting and investment priorities to get the most bang for their buck. A tried and tested mindset for success during times of uncertainty is to be<em> proactive<\/em> rather than <em>reactive<\/em>. With the economy in flux, brands must rethink their growth strategy and focus on channels that yield the highest return on investment.<br><br>While the economic climate may appear cloudy, that\u2019s not to say there aren\u2019t brighter days ahead. Just because the economy is slowing down doesn&#8217;t mean you should: Smart brands know that to stay ahead, investing in the <em>right <\/em>areas can push you ahead of your competition and better position yourself for future success and sustainable growth. With adequate planning and allocating spending wisely, brands that play the long game will emerge stronger.\u00a0<br><br>Over the last few months, DEPT\u00ae surveyed 450 marketing professionals about their growth marketing practices and capabilities. From this survey, we are providing an early look into some insights that will make their way into our Growth Marketing Report for 2023. We\u2019ve identified the top three key focus areas marketers are investing in year-over-year (YOY) and the top three where they will divest for 2023.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-title=\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.dept.global%2Fen-au%2Finsight%2Fhow-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-title=\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.dept.global%2Fen-au%2Finsight%2Fhow-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-title=\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.dept.global%2Fen-au%2Finsight%2Fhow-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek%2F&#038;text=How%20to%20get%20smarter%20on%20where%20to%20spend%20your%20next%20dollar:%20Growth%20Marketing%20Report%20sneak%20peek\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-title=\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.dept.global%2Fen-au%2Finsight%2Fhow-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-title=\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--onyxGrey\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--white typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tTop three digital marketing activities where marketers are investing\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t<strong>Paid search<\/strong><br><br>Staying up-to-date on the latest trends in paid search is essential for marketers. While traditional search engines will remain relevant, new technologies, like chatbots, automation, and social media platforms (Tiktok and Instagram) are rapidly changing the search marketing landscape. While no one can predict the future with certainty, recent trends have shown valuable insight into what&#8217;s to come, and savvy marketers will need to adapt and determine how to leverage and capitalize on these trends.<br><br>Our survey findings illustrate that brands are adjusting their marketing strategies to better meet audiences where they are and increase intent and purchase by investing heavily in bottom-funnel activities like paid search. The downside of these findings is that marketers may face cost barriers in paid search, making it harder to break into the space. Despite volatility in paid search, it remains a top priority for most marketers. Relying solely on this channel can be risky as it can become expensive and generate diminishing returns over time. As user behavior continues to evolve, there may be opportunities for advertisers to explore other channels beyond Google.\u00a0<br><br><strong>Paid social\u00a0<\/strong><br><br>The finding of our survey reveals that brands are prioritizing paid social to keep pace with audiences. While there may be a decrease in the number of people investing in paid media activities, paid social is still projected to grow steadily. This could mean that while fewer people are investing, those who <em>do<\/em> invest may spend more on their paid social efforts.\u00a0<br><br>As we navigate through these strange economic times and engagement becomes more costly, diversifying social media budgets across several social channels is an important consideration for brands to make for more affordable growth opportunities. Paid social provides a unique opportunity to reach new, often younger (we\u2019re looking at you, Gen Z) audiences. Social media platforms like TikTok and Instagram are also typically more affordable than traditional advertising as they focus more heavily on user-generated content. With its emphasis on authentic<em> <\/em>user-generated content, TikTok delivers a cost-effective way to connect with potential customers, and the low cost of entry will also make it easier for brands to continue using social channels\u2013even amid economic uncertainty. Marketers should continue to embrace the insights, data, and a test-and-learn approach to effectively measure the effectiveness of social media in their marketing mix, which will help inform investment decisions in the coming years.\u00a0<br><br><strong>Video and Audio<\/strong>\u00a0<br><br>The survey results reveal an uptick in investments in brand ads and display ads. Investing in brand ads and display ads helps marketers cut through the noise and differentiate their brand from competitors. These ads help build brand awareness and ultimately cultivate a sense of familiarity and trust among a brand\u2019s target audience. While brand ads are a long-term investment, marketers are likely to grow loyalty and recognition over time with their customers by showcasing the consistency and authenticity of their brand. With their eye-catching flashy banners or images, display ads help generate brand visibility and awareness and highlight special offers or promotions during a recession. Investing in brand and display ads during a recession requires a strategic and forward-thinking mindset. Ultimately, it&#8217;s clear that marketers see the long-term value of brand equity and the importance of maintaining visibility to effectively reach their target audience, generate leads, and prepare for the eventual economic recovery.\u00a0<br>\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-title=\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.dept.global%2Fen-au%2Finsight%2Fhow-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-title=\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.dept.global%2Fen-au%2Finsight%2Fhow-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-title=\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.dept.global%2Fen-au%2Finsight%2Fhow-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek%2F&#038;text=How%20to%20get%20smarter%20on%20where%20to%20spend%20your%20next%20dollar:%20Growth%20Marketing%20Report%20sneak%20peek\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-title=\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.dept.global%2Fen-au%2Finsight%2Fhow-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-title=\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tBottom three digital marketing activities where marketers are cutting costs\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t<strong>Conversion rate optimization (CRO)<\/strong><br><br>During a recession, it&#8217;s common for people to change their spending habits and priorities due to economic uncertainties. Many consumers become more budget-conscious and may reduce spending on non-essentials like luxury goods or entertainment while focusing more on necessities. This shift in consumer behavior can significantly impact brands and the overall economy\u2013not to mention the customer journey. Brands must be aware of these changes to adapt and meet their customers&#8217; changing needs. To truly understand your customers and provide a personalized experience, analyzing their behavior is vital to creating an effective journey map that identifies the most critical touchpoints and delivers relevant content at the right time for a seamless experience.\u00a0<br><br>Despite all of this, we see that marketers consider CRO non-essential and are pulling back as a result. This is a potential area of opportunity for marketers to lean into. By implementing CRO strategies, brands can optimize their website to convert more visitors into customers without spending more money on advertising. This approach allows brands to get more revenue from their existing traffic and increase their revenue without increasing their marketing budget.<br><br><strong>Subscription video-on-demand (SVOD)<\/strong><br><br>In an economic downturn, SVOD services offer a wide range of content to be enjoyed from the comfort of your home. This is especially important when people seek ways to save money without sacrificing their entertainment options. SVOD services offer a vast audience base at a fraction of the cost compared to traditional advertising channels. One effective way to reach a captive audience is by strategically placing ads within popular movies and TV shows. By doing so, you can increase brand exposure and potentially reach a large number of potential customers. SVOD platforms also collect valuable user data, allowing marketers to fine-tune their campaigns and make every marketing dollar count.\u00a0<br><br>According to our survey, marketers view SVOD as non-essential, and it is not being prioritized as a result. Some marketers may be underestimating the shifting media landscape and are failing to recognize the growing popularity and influence of SVOD services. This is an opportunity area for marketers to tap into to better reach and engage their target audience and leverage valuable information. With access to demographic, viewing behavior, and preference data, marketers can laser-focus their ads to reach the right audience at the right time.\u00a0<br><br><strong>Out of home (OOH)\/ Digital out of home (DOOH)\u00a0<\/strong><br><br>Marketers are divesting in out-of-home (OOH) advertising. While budget constraints may play a role in this, this is a unique opportunity for marketers to take advantage of in terms of brand exposure and creative engagement. OOH campaigns can leave a lasting impression on consumers, generating buzz and word-of-mouth. Another strength of OOH advertising lies in its ability to focus on specific geographic areas that align with your target audience\u2019s interests\u2013increasing the relevance and effectiveness of your message. While digital advertising has shaken up the marketing landscape, OOH advertising still holds a unique place. It allows marketers to make a mark in the physical world\u2013where impact is felt beyond the confines of a screen.\u00a0<br><br>Another area where marketers are divesting is digital out-of-home (DOOH) advertising which comes in the form of videos, animations, and interactive elements. DOOH provides marketers with powerful targeting capabilities that consider factors like location, time of day, and audience demographics. By harnessing data to personalize ads, advertisers can boost the effectiveness of their campaigns and deliver more relevant content to their target audiences. With DOOH, marketers have the power to capture viewers&#8217; attention and engage them in a way that traditional static OOH ads cannot (However, it\u2019s worth noting that DOOH advertising generally requires higher initial investment compared to traditional static OOH advertising.)<br><br>Given its ability to deliver dynamic content, target specific audiences, and leverage data-driven insights, DOOH is a key growth driver that will continue to play an important role for marketers. With the right strategies, effective targeting, and creative execution, marketers can make an impact and drive growth for their brand if they invest in this upper funnel activity.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-title=\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.dept.global%2Fen-au%2Finsight%2Fhow-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-title=\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.dept.global%2Fen-au%2Finsight%2Fhow-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-title=\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.dept.global%2Fen-au%2Finsight%2Fhow-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek%2F&#038;text=How%20to%20get%20smarter%20on%20where%20to%20spend%20your%20next%20dollar:%20Growth%20Marketing%20Report%20sneak%20peek\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-title=\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.dept.global%2Fen-au%2Finsight%2Fhow-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-title=\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--onyxGrey\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--white typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tWhat&#8217;s next?\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tA recession can be an opportunity for brands to reassess their strategies and refocus their efforts on what truly matters. By being selective, brands can make the most of their budget and concentrate their resources on high-potential growth areas that will position themselves for future success.\u00a0<br><br>This year\u2019s Growth Marketing Report captures the pulse of marketers\u2019 current growth marketing maturity levels and is a valuable tool for determining if marketers are effectively implementing growth marketing strategies. Equip yourselves with the knowledge and guidance to make smart, strategic decisions in the face of uncertainty with DEPT\u00ae\u2019s Growth Marketing Report launching later this year.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-title=\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.dept.global%2Fen-au%2Finsight%2Fhow-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-title=\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.dept.global%2Fen-au%2Finsight%2Fhow-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-title=\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.dept.global%2Fen-au%2Finsight%2Fhow-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek%2F&#038;text=How%20to%20get%20smarter%20on%20where%20to%20spend%20your%20next%20dollar:%20Growth%20Marketing%20Report%20sneak%20peek\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-title=\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.dept.global%2Fen-au%2Finsight%2Fhow-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\"\n\t\t\t\tdata-share-title=\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.dept.global\/en-au\/insight\/healthdirect-is-bringing-trusted-clinically-grounded-health-guidance-to-chatgpt-designed-and-built-by-dept\/\"\n\t\t\t\ttitle=\"Healthdirect is bringing trusted, clinically grounded health guidance to ChatGPT, designed and built by DEPT\u00ae.\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2026\/07\/Chatgpt-Assistance-Healthcare-AU-1920x1080-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Healthdirect is bringing trusted, clinically grounded health guidance to ChatGPT, designed and built by DEPT\u00ae.\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tAI TRANSFORMATION&emsp;\u2022&emsp;Evan Davey\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Healthdirect is bringing trusted, clinically grounded health guidance to ChatGPT, designed and built by DEPT\u00ae.<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.dept.global\/en-au\/insight\/dept-returns-with-the-secret-garden-and-opens-souvenir-shop-with-capsule-collection-at-cannes-lions-2026\/\"\n\t\t\t\ttitle=\"DEPT\u00ae returns with The Secret Garden and opens Souvenir Shop with capsule collection at Cannes Lions 2026\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2026\/05\/Souvenir-Shop-PR-1920x1080-insight-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae returns with The Secret Garden and opens Souvenir Shop with capsule collection at Cannes Lions 2026\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae returns with The Secret Garden and opens Souvenir Shop with capsule collection at Cannes Lions 2026<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.dept.global\/en-au\/insight\/dept-launches-accelerator-powered-by-adobe-genstudio-for-performance-marketing-to-bridge-ais-execution-gap\/\"\n\t\t\t\ttitle=\"DEPT\u00ae launches accelerator powered by Adobe GenStudio for Performance Marketing to bridge AI\u2019s execution gap\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2026\/04\/DEPTxAdobe-Accelerator_1080x1080-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae launches accelerator powered by Adobe GenStudio for Performance Marketing to bridge AI\u2019s execution gap\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae launches accelerator powered by Adobe GenStudio for Performance Marketing to bridge AI\u2019s execution gap<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>\n\n<div class=\"block-get-in-touch js-block-get-in-touch\">\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--left block-get-in-touch__column--richBlack\">\n\t\t<h2 class=\"heading heading__color--white heading__size--xl heading__align--left block-get-in-touch__heading\">\n\t\t\tQuestions?\t<\/h2>\t<\/div>\n\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--right block-get-in-touch__column--white\">\n\t\t\t\t<div class=\"block-get-in-touch__specialist\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<button\tclass=\"cta-bar block-get-in-touch__cta-bar js-cta-bar\"\n\tid=\"block-get-in-touch-d110453de00efd82d9789bbf9574be61\"\n\ttitle=\"Get in touch\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tGet in touch\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' fill='none' viewBox='0 0 24 24' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><path d='M11.5215 17.2609L17.2607 12L11.5215 6.73912' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M16.7827 12L6.26099 12' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M23 12C23 5.92487 18.0751 0.999999 12 1C5.92487 1 1 5.92487 1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12ZM17.7674 11.4471L12.0283 6.18627L11.0147 7.292L15.3326 11.25L6.26099 11.25L6.26099 12.75L15.3326 12.75L11.0147 16.708L12.0283 17.8137L17.7675 12.5529L18.3706 12L17.7674 11.4471Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/div>\n\t<\/div>\n<\/button>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-get-in-touch-d110453de00efd82d9789bbf9574be61\"\n\tdata-instant-open=\"false\"\n\thidden\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-get-in-touch__pardot-forms js-pardot-forms has-picker\">\n\t\t\t<form action=\"\" class=\"pardot-forms__picker block-get-in-touch__picker js-pardot-forms-picker\" method=\"POST\">\n\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-get-in-touch-pardot-forms-627a85592166bb579e570d29e7873e27-0\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-get-in-touch__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-get-in-touch-pardot-forms-627a85592166bb579e570d29e7873e27-0\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-get-in-touch__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.dept.global\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-get-in-touch__form-title\">\n\t\t\t\t\t\t\tJust Say Hi\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-get-in-touch-pardot-forms-627a85592166bb579e570d29e7873e27-1\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-get-in-touch__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-get-in-touch-pardot-forms-627a85592166bb579e570d29e7873e27-1\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-get-in-touch__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.dept.global\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-get-in-touch__form-title\">\n\t\t\t\t\t\t\tNew Business\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-get-in-touch-pardot-forms-627a85592166bb579e570d29e7873e27-2\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-get-in-touch__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-get-in-touch-pardot-forms-627a85592166bb579e570d29e7873e27-2\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-get-in-touch__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.dept.global\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-get-in-touch__form-title\">\n\t\t\t\t\t\t\tPress Inquiries\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-get-in-touch-pardot-forms-627a85592166bb579e570d29e7873e27-3\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-get-in-touch__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-get-in-touch-pardot-forms-627a85592166bb579e570d29e7873e27-3\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-get-in-touch__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.dept.global\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-get-in-touch__form-title\">\n\t\t\t\t\t\t\tWorking at DEPT\u00ae\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t<\/form>\n\t\t<iframe\n\t\tdata-initial-src=\"\"\n\t\tclass=\"pardot-forms__embed block-get-in-touch__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":51,"featured_media":0,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"member_job_title":"","member_linkedin_url":"","footnotes":""},"insight-topics":[],"person":[],"class_list":["post-4268800","article","type-article","status-publish","hentry"],"acf":{"dept_is_3q_page":false,"dept_insight_featured":true,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"DEPT\u00ae surveyed 450 marketing professionals on growth marketing practices. Get early insights on top focus areas for investment and divestment in our 2023 Growth Marketing Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"DEPT\u00ae surveyed 450 marketing professionals on growth marketing practices. Get early insights on top focus areas for investment and divestment in our 2023 Growth Marketing Report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-08T11:37:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dept.global\/wp-content\/uploads\/2025\/10\/DEPT-Growth-Invention-Company.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2931\" \/>\n\t<meta property=\"og:image:height\" content=\"1649\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-au\\\/insight\\\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-au\\\/insight\\\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\\\/\"},\"author\":{\"name\":\"Kristin Cronin\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-au\\\/#\\\/schema\\\/person\\\/dd6039704e7e32e401c88cc558931136\"},\"headline\":\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek\",\"datePublished\":\"2023-06-05T12:28:25+00:00\",\"dateModified\":\"2025-12-08T11:37:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-au\\\/insight\\\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\\\/\"},\"wordCount\":16,\"publisher\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-au\\\/#organization\"},\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-au\\\/insight\\\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\\\/\",\"url\":\"https:\\\/\\\/www.dept.global\\\/en-au\\\/insight\\\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\\\/\",\"name\":\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek - DEPT\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-au\\\/#website\"},\"datePublished\":\"2023-06-05T12:28:25+00:00\",\"dateModified\":\"2025-12-08T11:37:04+00:00\",\"description\":\"DEPT\u00ae surveyed 450 marketing professionals on growth marketing practices. Get early insights on top focus areas for investment and divestment in our 2023 Growth Marketing Report.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-au\\\/insight\\\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.dept.global\\\/en-au\\\/insight\\\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-au\\\/insight\\\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.dept.global\\\/en-au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-au\\\/#website\",\"url\":\"https:\\\/\\\/www.dept.global\\\/en-au\\\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-au\\\/#organization\"},\"alternateName\":\"DEPT\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.dept.global\\\/en-au\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-au\\\/#organization\",\"name\":\"DEPT\u00ae\",\"alternateName\":\"DEPT\",\"url\":\"https:\\\/\\\/www.dept.global\\\/en-au\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-au\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.dept.global\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/logo-dept.svg\",\"contentUrl\":\"https:\\\/\\\/www.dept.global\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/logo-dept.svg\",\"width\":1,\"height\":1,\"caption\":\"DEPT\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-au\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.tiktok.com\\\/@deptagency\",\"https:\\\/\\\/www.instagram.com\\\/deptagency\\\/?hl=en\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/deptagency\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/en-au\\\/#\\\/schema\\\/person\\\/dd6039704e7e32e401c88cc558931136\",\"name\":\"Kristin Cronin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22855dbf6abc361d77670fd6c8d9d8ef94af9d6370707b143c3770c7e8acb30f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22855dbf6abc361d77670fd6c8d9d8ef94af9d6370707b143c3770c7e8acb30f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22855dbf6abc361d77670fd6c8d9d8ef94af9d6370707b143c3770c7e8acb30f?s=96&d=mm&r=g\",\"caption\":\"Kristin Cronin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek - DEPT\u00ae","description":"DEPT\u00ae surveyed 450 marketing professionals on growth marketing practices. Get early insights on top focus areas for investment and divestment in our 2023 Growth Marketing Report.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/","og_locale":"en_US","og_type":"article","og_title":"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek - DEPT\u00ae","og_description":"DEPT\u00ae surveyed 450 marketing professionals on growth marketing practices. Get early insights on top focus areas for investment and divestment in our 2023 Growth Marketing Report.","og_url":"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/","og_site_name":"DEPT\u00ae","article_modified_time":"2025-12-08T11:37:04+00:00","og_image":[{"width":2931,"height":1649,"url":"https:\/\/www.dept.global\/wp-content\/uploads\/2025\/10\/DEPT-Growth-Invention-Company.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/#article","isPartOf":{"@id":"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/"},"author":{"name":"Kristin Cronin","@id":"https:\/\/www.dept.global\/en-au\/#\/schema\/person\/dd6039704e7e32e401c88cc558931136"},"headline":"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek","datePublished":"2023-06-05T12:28:25+00:00","dateModified":"2025-12-08T11:37:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/"},"wordCount":16,"publisher":{"@id":"https:\/\/www.dept.global\/en-au\/#organization"},"inLanguage":"en-AU"},{"@type":"WebPage","@id":"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/","url":"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/","name":"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek - DEPT\u00ae","isPartOf":{"@id":"https:\/\/www.dept.global\/en-au\/#website"},"datePublished":"2023-06-05T12:28:25+00:00","dateModified":"2025-12-08T11:37:04+00:00","description":"DEPT\u00ae surveyed 450 marketing professionals on growth marketing practices. Get early insights on top focus areas for investment and divestment in our 2023 Growth Marketing Report.","breadcrumb":{"@id":"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dept.global\/en-au\/insight\/how-to-get-smarter-on-where-to-spend-your-next-dollar-growth-marketing-report-sneak-peek\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dept.global\/en-au\/"},{"@type":"ListItem","position":2,"name":"How to get smarter on where to spend your next dollar: Growth Marketing Report sneak peek"}]},{"@type":"WebSite","@id":"https:\/\/www.dept.global\/en-au\/#website","url":"https:\/\/www.dept.global\/en-au\/","name":"DEPT\u00ae","description":"","publisher":{"@id":"https:\/\/www.dept.global\/en-au\/#organization"},"alternateName":"DEPT","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dept.global\/en-au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/www.dept.global\/en-au\/#organization","name":"DEPT\u00ae","alternateName":"DEPT","url":"https:\/\/www.dept.global\/en-au\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.dept.global\/en-au\/#\/schema\/logo\/image\/","url":"https:\/\/www.dept.global\/wp-content\/uploads\/2025\/10\/logo-dept.svg","contentUrl":"https:\/\/www.dept.global\/wp-content\/uploads\/2025\/10\/logo-dept.svg","width":1,"height":1,"caption":"DEPT\u00ae"},"image":{"@id":"https:\/\/www.dept.global\/en-au\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.tiktok.com\/@deptagency","https:\/\/www.instagram.com\/deptagency\/?hl=en","https:\/\/www.linkedin.com\/company\/deptagency"]},{"@type":"Person","@id":"https:\/\/www.dept.global\/en-au\/#\/schema\/person\/dd6039704e7e32e401c88cc558931136","name":"Kristin Cronin","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/secure.gravatar.com\/avatar\/22855dbf6abc361d77670fd6c8d9d8ef94af9d6370707b143c3770c7e8acb30f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/22855dbf6abc361d77670fd6c8d9d8ef94af9d6370707b143c3770c7e8acb30f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/22855dbf6abc361d77670fd6c8d9d8ef94af9d6370707b143c3770c7e8acb30f?s=96&d=mm&r=g","caption":"Kristin Cronin"}}]}},"_links":{"self":[{"href":"https:\/\/www.dept.global\/en-au\/wp-json\/wp\/v2\/insight\/4268800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dept.global\/en-au\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/www.dept.global\/en-au\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.dept.global\/en-au\/wp-json\/wp\/v2\/users\/51"}],"version-history":[{"count":0,"href":"https:\/\/www.dept.global\/en-au\/wp-json\/wp\/v2\/insight\/4268800\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.dept.global\/en-au\/wp-json\/wp\/v2\/media?parent=4268800"}],"wp:term":[{"taxonomy":"insight-topic","embeddable":true,"href":"https:\/\/www.dept.global\/en-au\/wp-json\/wp\/v2\/insight-topics?post=4268800"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.dept.global\/en-au\/wp-json\/wp\/v2\/person?post=4268800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}