{"id":4267375,"date":"2023-03-30T12:51:55","date_gmt":"2023-03-30T10:51:55","guid":{"rendered":"https:\/\/www.dept.global\/event\/future-unlocked-ai-tiktok-and-the-next-wave-of-marketing-innovation-ludlow\/"},"modified":"2023-03-30T12:51:55","modified_gmt":"2023-03-30T10:51:55","slug":"future-unlocked-ai-tiktok-and-the-next-wave-of-marketing-innovation-ludlow","status":"publish","type":"event","link":"https:\/\/www.dept.global\/en-au\/event\/future-unlocked-ai-tiktok-and-the-next-wave-of-marketing-innovation-ludlow\/","title":{"rendered":"Prepare to Pioneer: AI, TikTok, and the next wave of marketing innovation"},"content":{"rendered":"<div\n\tclass=\"block-event-details js-block-event-details\"\n\tdata-event-start=\"2023-05-02T19:00:00Z\"data-event-end=\"2023-05-02T21:00:00Z\"data-twelve-hour-time=\"true\"data-timezone=America\/New_York>\n\t<div class=\"block-event-details__header-container\">\n\t\t<button\tclass=\"cta-button block-event-details__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all events\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-event-details__event-title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tPrepare to Pioneer: AI, TikTok, and the next wave of marketing innovation\t<\/h1>\n\t\t<div class=\"block-event-details__content-floating-bar-mobile\">\n\t\t\t<p\t\tclass=\"typography block-event-details__event-date-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tDate\t<\/p><p\t\tclass=\"typography block-event-details__event-date typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-mobile-date-field-value\"\n\t\t\t>\n\t\tMay 02\t<\/p><p\t\tclass=\"typography block-event-details__event-time-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left js-block-event-details-mobile-time-field-label\"\n\t\t\t>\n\t\tFrom\t<\/p><p\t\tclass=\"typography block-event-details__event-time typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-mobile-time-field-value\"\n\t\t\t>\n\t\t19:00 &#8211; 21:00\t<\/p><p\t\tclass=\"typography block-event-details__event-location-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tWhere\t<\/p><p\t\tclass=\"typography block-event-details__event-location typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tLudlow House\t<\/p>\t\t<\/div>\n\n\t\t<div\n\t\tclass=\"image-wrap block-event-details__featured-image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2023\/03\/Event-header-1440x588-4.png\"\n\t\t\t\tclass=\"image block-event-details__featured-image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t<\/div>\n\n\t<div class=\"block-event-details__content\">\n\t\t<div class=\"block-event-details__content-people\">\n\t\t\t<div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\n\t<div class=\"author__text\">\n\t\t\t\t<br \/>\n\t\t\n\t\t\t<\/div>\n<\/div><div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\n\t<div class=\"author__text\">\n\t\t\t\t<br \/>\n\t\t\n\t\t\t<\/div>\n<\/div><div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\n\t<div class=\"author__text\">\n\t\t\t\t<br \/>\n\t\t\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t<div class=\"block-event-details__rest-of-speakers js-block-event-details-rest-of-speakers\">\n\t\t\t\t\t<div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\n\t<div class=\"author__text\">\n\t\t\t\t<br \/>\n\t\t\n\t\t\t<\/div>\n<\/div><div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\n\t<div class=\"author__text\">\n\t\t\t\t<br \/>\n\t\t\n\t\t\t<\/div>\n<\/div><div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\n\t<div class=\"author__text\">\n\t\t\t\t<br \/>\n\t\t\n\t\t\t<\/div>\n<\/div><div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\n\t<div class=\"author__text\">\n\t\t\t\t<br \/>\n\t\t\n\t\t\t<\/div>\n<\/div><div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\n\t<div class=\"author__text\">\n\t\t\t\t<br \/>\n\t\t\n\t\t\t<\/div>\n<\/div><div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2023\/12\/Missy-Foristall-Dept-1-min-150x150.jpg\"\n\t\t\talt=\"Missy Foristall\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tMissy Foristall\t\t<br \/>\n\t\tGlobal COO and CEO Americas at DEPT\u00ae\n\t\t\t<\/div>\n<\/div><div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2023\/07\/claire-shalbrack-150x150.png\"\n\t\t\talt=\"Claire Shalbrack\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tClaire Shalbrack\t\t<br \/>\n\t\tManaging Director and Partner \n\t\t\t<\/div>\n<\/div><div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\n\t<div class=\"author__text\">\n\t\t\t\t<br \/>\n\t\t\n\t\t\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\n\t\t\t\t<button\tclass=\"cta-button block-event-details__show-all-speakers-button cta-button__color--onyxGrey cta-button__style--text-and-icon js-block-event-details-show-all-speakers\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><circle class='icon-center' cx='10.5' cy='10.5' r='2.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-color)'\/><\/svg>\n\t\t\t<span>\n\t\t\tDisplay all speakers\t\t<\/span>\n\t\n<\/button>\t\t\t\t\t<\/div>\n\n\t\t<div class=\"block-event-details__content-details\">\n\t\t\t<p\t\tclass=\"typography block-event-details__event-description typography__color--bodyOnWhite typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tNever has there been a more important time to think in new ways, to innovate, to go first\u2026to pioneer. But with so much information, choices, technologies, platforms and channels available, it\u2019s hard to know where to focus.<br><br>That\u2019s why DEPT\u00ae is bringing together experts in emerging technologies (think AI\/ML), emerging media platforms (we\u2019re looking at you, TikTok) along with the most creative marketers in the game to help you pioneer the future of digital experiences for your brand.\u00a0<br><br>We\u2019re taking over the Velvet Room at Ludlow House for this exclusive event. Don\u2019t miss out on the chance to hear from industry experts and mix it up with your peers during happy hour.<br><br>Here\u2019s what we have in store if you join the fun:<br><br>3:00 pm &#8211; Opening remarks by Missy Foristall, Global COO &amp; CEO, Americas at DEPT\u00ae <br><br>3:05 pm \u2013 <strong>Keynote by Mutale Nkonde<\/strong>, UN policy advisor and founder and CEO at AI for the People<br><br>3:30 pm \u2013 <strong>Unlocking growth: ad trends, TikTok and everything in between<\/strong> (panel discussion)<br><br>3:50 pm \u2013 <strong>The art and science of brand purpose and creativity<\/strong> (panel discussion)<br><br>4:10 pm \u2013 <strong><strong>Tech meets marketing: The intersection of AI, innovation, strategy and customer experience<\/strong><\/strong> (panel discussion)<br><br>4:30 pm \u2013 <strong>Fireside chat with Forrester <\/strong><br><br>4:50 pm &#8211; Closing remarks <br><br>5:00 pm \u2013 Event ends<br>\t<\/p>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-event-details__content-floating-bar-desktop\">\n\t\t<p\t\tclass=\"typography block-event-details__event-date-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tDate\t<\/p><p\t\tclass=\"typography block-event-details__event-date typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-date-field-value\"\n\t\t\t>\n\t\tMay 02\t<\/p><p\t\tclass=\"typography block-event-details__event-time-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left js-block-event-details-time-field-label\"\n\t\t\t>\n\t\tFrom\t<\/p><p\t\tclass=\"typography block-event-details__event-time typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-time-field-value\"\n\t\t\t>\n\t\t19:00 &#8211; 21:00\t<\/p><p\t\tclass=\"typography block-event-details__event-location-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tWhere\t<\/p><p\t\tclass=\"typography block-event-details__event-location typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tLudlow House\t<\/p>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right block-event-details__flyout-drawer\"\n\tdata-trigger=\"#block-event-details-e45540389fe491c0944c72c37621c00c\"\n\tdata-instant-open=\"false\"\n\thidden\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><div\tclass=\"block-event-details__modal-info\" >\n\t<h2\t\tclass=\"typography block-event-details__event-title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tPrepare to Pioneer: AI, TikTok, and the next wave of marketing innovation\t<\/h2><p\t\tclass=\"typography block-event-details__event-date-title typography__color--bodyOnBlack typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tDate\t<\/p><p\t\tclass=\"typography block-event-details__event-date typography__color--white typography__size--h6 typography__align--left js-block-event-details-flyout-date-field-value\"\n\t\t\t>\n\t\tMay 02\t<\/p><p\t\tclass=\"typography block-event-details__event-time-title typography__color--bodyOnBlack typography__size--eyebrow-lc typography__align--left js-block-event-details-flyout-time-field-label\"\n\t\t\t>\n\t\tFrom\t<\/p><p\t\tclass=\"typography block-event-details__event-time typography__color--white typography__size--h6 typography__align--left js-block-event-details-flyout-time-field-value\"\n\t\t\t>\n\t\t19:00 &#8211; 21:00\t<\/p><p\t\tclass=\"typography block-event-details__event-location-title typography__color--bodyOnBlack typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tWhere\t<\/p><p\t\tclass=\"typography block-event-details__event-location typography__color--white typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tLudlow House\t<\/p><\/div><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-iconblock-event-details__close\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-event-details__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/www2.dept.global\/l\/321011\/2023-03-30\/2f41fpj\"\n\t\tclass=\"pardot-forms__embed block-event-details__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tInsights\t<\/h2>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.dept.global\/insight\/philips-and-dept-spread-bodypositivity-with-digital-first-campaign-starring-real-consumers-2\/\"\n\t\t\t\ttitle=\"Philips and DEPT\u00ae spread #bodypositivity with\u00a0digital-first campaign starring real consumers\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2023\/02\/Philips-Lumea-featured-image.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Philips and DEPT\u00ae spread #bodypositivity with\u00a0digital-first campaign starring real consumers\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;Charlotte Kloeg\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Philips and DEPT\u00ae spread #bodypositivity with\u00a0digital-first campaign starring real consumers<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.dept.global\/insight\/the-ar-opportunity-brands-are-missing\/\"\n\t\t\t\ttitle=\"The AR opportunity brands are missing\u00a0\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2023\/03\/AR-opportunity-concept.jpg\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"The AR opportunity brands are missing\u00a0\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;Claire Shalbrack\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>The AR opportunity brands are missing\u00a0<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.dept.global\/insight\/dept-honored-with-32-webby-award-nominations-for-pioneering-digital-work\/\"\n\t\t\t\ttitle=\"DEPT\u00ae honored with 32 Webby Award nominations for pioneering digital work\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2023\/04\/WEBBY-April-2023-Insight.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae honored with 32 Webby Award nominations for pioneering digital work\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;Marjan Straathof\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae honored with 32 Webby Award nominations for pioneering digital work<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead 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