{"id":4255283,"date":"2018-02-20T09:55:00","date_gmt":"2018-02-20T07:55:00","guid":{"rendered":"https:\/\/www.dept.global\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/"},"modified":"2018-02-20T09:55:00","modified_gmt":"2018-02-20T07:55:00","slug":"die-5-wichtigsten-content-marketing-trends-jetzt","status":"publish","type":"article","link":"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/","title":{"rendered":"Die 5 wichtigsten Content Marketing Trends, jetzt!"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<a\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" href=\"https:\/\/www.dept.global\/all-insights\/\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tDie 5 wichtigsten Content Marketing Trends, jetzt!\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2022\/02\/Dept013-1200x750-c.jpg\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2021\/04\/Wioletta_2-scaled-e1627487063485-150x150.jpg\"\n\t\t\talt=\"Wioletta Katharina Schlosek\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tWioletta Katharina Schlosek\t\t<br \/>\n\t\tDirector Business Development\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t20 February 2018\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tWir schreiben das Jahr 2027: Amazon-Drohnen beobachten uns und senden die f\u00fcr die Kaufentscheidungen ben\u00f6tigten Insights direkt auf unser Smart Device. Das Internet besteht nur noch aus Videos oder Fotos mit Voice-Over-Informationen und wir spazieren in der Mittagspause dank Virtual Reality \u00fcber den Times Square, dessen Billboards mit Content bespielt werden, der auf uns zugeschnitten ist.\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tIm Content Marketing wird gerne und viel \u00fcber die Zukunft gesprochen. Verstehe ich, ist ja auch cool, sich diese spannenden Szenarien vorzustellen \u2013 ich schreibe bewusst nicht, \u201eauszudenken\u201c. Als Content-Strategin jedoch besch\u00e4ftige ich mich im Daily Business mit den digitalen, realen Herausforderungen unserer Kunden im Hier und Jetzt. Und dabei halte ich mich gerne an die Kraft der Gegenwart, so wie es der spirituelle Lehrer Eckard Tolle es in seinem Bestseller \u201eThe Power of Now\u201c beschreibt.<br><br>Das sind die wichtigsten 5 Content Marketing Trends, die wir JETZT umsetzen sollten, um fit f\u00fcr die Zukunft zu sein:\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F&#038;text=Die%205%20wichtigsten%20Content%20Marketing%20Trends,%20jetzt!\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--onyxGrey\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--white typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\t1. Strategie: Jetzt oder nie<br>\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tStrategisches Content Marketing ist f\u00fcr die Branche kein Trend mehr \u2013 f\u00fcr viele Unternehmen allerdings schon. Wer als Marke im Content-Dschungel relevant bleiben will, investiert in neuen und oft auch in zu viel Content: Online-Magazine, Blogs, E-Books, YouTube-Channels und Facebook-Fanpages schie\u00dfen seit Jahren wie Pilze aus den Content-Departments. Meist wird hierbei taktisches Content Marketing betrieben, das am Ende der Saison oft schon einmal Verwunderung hinterl\u00e4sst, weil die inhaltsgetriebene Kommunikation nicht so performt, wie man sich das vorgestellt hatte.<br><br>Taktisches Content Marketing ist in den meisten F\u00e4llen ein Ausprobieren. Dabei entstehen oftmals schnelle und in vielen F\u00e4llen auch produktferne Ideen, die nicht die Needs der Zielgruppe ansprechen. Genauso wie der Blick in die Zukunft, ohne sich vorab mit der Realit\u00e4t auseinander zu setzen, kann die Investition in Content, ohne sich zuvor seine Zielgruppe genau anzusehen, unterhaltsam aber eben auch illusorisch sein.<br><br>Strategische Analysen zur Zielgruppe, also was diese \u00fcberhaupt m\u00f6chte und vor allem wie und wo sie erreicht werden kann, sind die Essenz von gut funktionierenden Stories. Die f\u00fcr die Strategie investierte Zeit l\u00e4sst sich bei der Content-Produktion wieder einsparen, da man weniger Content ben\u00f6tigt, der aber letztlich f\u00fcr mehr Awareness sorgt.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F&#038;text=Die%205%20wichtigsten%20Content%20Marketing%20Trends,%20jetzt!\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\t2. Experience: Die User:innen im Fokus\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tAlle Big Player wollen die Aufmerksamkeit der User:innen f\u00fcr sich gewinnen. Die Weiterentwicklung der User:innen Experience ist f\u00fcr Google, Instagram, Facebook &amp; Co zum harten Wettbewerb geworden. Suchmaschinen- und Newsfeed-Algorithmen werden min\u00fctlich optimiert, bis hin zum so genannten Unsupervised Machine Learning (maschinelles Erlernen von Wissen ohne Erfahrung).<br><br>User:innen Experience und erlebbarer Content werden zuk\u00fcnftig Preis und Qualit\u00e4t eines Produktes als wichtigste Attribute abl\u00f6sen, so eine Prophezeiung. Das bedeutet, dass die Generierung von positiven Signalen, wie etwa Vertrauen und positive Imageaufladung, immer wichtiger werden f\u00fcr die Content-Produktion. Die logische Idee dahinter: Agiert der User, bleibt der Content lange sichtbar in den sozialen Medien und Suchmaschinen.<br><br>Content-Produzenten im Hier und Jetzt sollten also ab dieser Minute an UX-bezogen denken und designen, um in der nahen Zukunft mit ihren Inhalten mithalten zu k\u00f6nnen.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F&#038;text=Die%205%20wichtigsten%20Content%20Marketing%20Trends,%20jetzt!\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--onyxGrey\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--white typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\t3. Mobile First: Packt den Content ein\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMobilit\u00e4t ist \u201eder\u201c Trend unserer Zeit. Wobei Mobilit\u00e4t nicht nur das sechsmonatige Sabbatical durch Asien beschreibt, sondern auch den Weg von zu Hause zum Supermarkt und zur\u00fcck. Versicherungsabschl\u00fcsse und Stromlieferanten werden in der Tram auf dem Weg zur Arbeit gewechselt und der Gro\u00dfstadtsingle mit Kind shoppt Windeln am Handy w\u00e4hrend er abends auf der Couch sitzt.<br><br>Laut Studien wird das Smartphone in drei Jahren den PC als wichtigsten Zugang zum Internet abl\u00f6sen. Und weil diese Entwicklung schnell und nicht mehr aufzuhalten ist, sollte jeder ab sofort kreierte Content zuallererst mit dem Mobilgedanken entwickelt werden: Er sollte kompakt sein, \u00fcberraschend und gleichzeitig schnell \u00fcberzeugen. Denn nur dann ist der User bereit, sich mit ihm am kleinen Display tiefergehend zu besch\u00e4ftigen.<br><br>Danach sollte sich sofort der Herausforderung gewidmet werden, wie der mobile Content auf anderen Kan\u00e4len, die mobil konsumiert werden, gestreut werden kann.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F&#038;text=Die%205%20wichtigsten%20Content%20Marketing%20Trends,%20jetzt!\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\t4. Social Media Game: Regeln f\u00fcr das Spiel\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDie Social Media-Landschaft verwandelt sich rasant: Die 16- bis 30-j\u00e4hrigen, aber auch die Influencer:innen wandern schon seit einiger Zeit von Facebook auf Instagram und WhatsApp (was ja auch Facebook geh\u00f6rt). Dadurch muss Content jetzt, um bald noch performen zu k\u00f6nnen, neue Voraussetzungen erf\u00fcllen.<br><br>Auf Instagram zum Beispiel funktioniert er nur noch authentisch, zeitgen\u00f6ssisch und extrem pers\u00f6nlich. Credibility ist hier das Zauberwort. Mehrwert bedeutet nun das Vernetzen oder die Interaktion mit anderen Accounts und die Story muss mit schnellen, regelm\u00e4\u00dfigen Posts erz\u00e4hlt werden. Das gr\u00f6\u00dfte Learning daraus: Die digitale Kommunikation wird immer spielerischer genutzt.<br><br>Abgesehen von den neuen Anforderungen an den Content, sollten Marken sich ab sofort auch strategisch mit Paid Social auseinandersetzen, um ihre Inhalte zuk\u00fcnftig erfolgreich ins Spiel zu bringen.<br><br>\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F&#038;text=Die%205%20wichtigsten%20Content%20Marketing%20Trends,%20jetzt!\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--onyxGrey\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--white typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\t5. Content de Luxe: Zur\u00fcck zum Journalismus\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tAls gelernte Journalistin m\u00f6chte ich einen Aufruf an meine ehemaligen Kolleg:innen senden, die noch immer glauben, dass Onlinetexte einen geringeren Anspruch h\u00e4tten, als gedruckte Inhalte: Die 7 W\u2019s des Journalismus sind im Internet angekommen und ihr seid wieder gefragt (wenn ihr euch dann noch mit SEO auseinandersetzt)!<br><br>Content wird nicht mehr f\u00fcr Suchmaschinen optimiert, sondern f\u00fcr Menschen, die Suchmaschinen (oder in der Mehrheit bald auch Voice Search \u2013 dazu aber in einem anderen, zuk\u00fcnftigen Beitrag mehr) nutzen. Mittlerweile wei\u00df nicht nur Google, hochwertigen Content zu sch\u00e4tzen, auch die User:innen wollen sich auf die Quelle verlassen k\u00f6nnen und erwarten sehr gut geschriebene Texte.<br><br>Und auch wenn SEO-Keywords und bestimmte Regeln zum Textaufbau immer von Bedeutung sein werden, Google &amp; Co konzentrieren sich k\u00fcnftig vor allem auf das Sucherlebnis ihrer Nutzer:innen. Denn umso interessanter und hochwertiger ein Text, ein Video oder eine komplexe Infografik ist, desto l\u00e4nger bleiben die User:innen auf der Seite. So wie ihr, wenn ihr bis zum Ende dieses Beitrages gekommen seid.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F&#038;text=Die%205%20wichtigsten%20Content%20Marketing%20Trends,%20jetzt!\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.dept.global%2Fde-dach%2Finsight%2Fdie-5-wichtigsten-content-marketing-trends-jetzt%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\"\n\t\t\t\tdata-share-title=\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMehr Artikel?\t<\/h2><a\tclass=\"cta-button block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.dept.global\/de-dach\/alle-insights\/\" >\n\t\n\t\t\t<span>\n\t\t\tAlle Artikel ansehen\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.dept.global\/de-dach\/insight\/dept-von-gartner-als-leader-im-magic-quadrant-2026-fur-global-digital-marketing-agencies-ausgezeichnet\/\"\n\t\t\t\ttitle=\"DEPT\u00ae von Gartner\u00ae als Leader im Magic Quadrant\u2122 2026 f\u00fcr Global Digital Marketing Agencies ausgezeichnet\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2026\/08\/Gartner-Magic-Quadrant-2026-Insight-1000x1200-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae von Gartner\u00ae als Leader im Magic Quadrant\u2122 2026 f\u00fcr Global Digital Marketing Agencies ausgezeichnet\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;Marjan Straathof\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae von Gartner\u00ae als Leader im Magic Quadrant\u2122 2026 f\u00fcr Global Digital Marketing Agencies ausgezeichnet<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.dept.global\/de-dach\/insight\/der-abschied-von-viralitaet-als-erfolgsmassstab-fuer-marken\/\"\n\t\t\t\ttitle=\"Der Abschied von Viralit\u00e4t als Erfolgsma\u00dfstab f\u00fcr Marken\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2026\/07\/The-end-of-virality-as-a-brand-strategy-Insight-1920x1080-1.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Der Abschied von Viralit\u00e4t als Erfolgsma\u00dfstab f\u00fcr Marken\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;Meg Day\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Der Abschied von Viralit\u00e4t als Erfolgsma\u00dfstab f\u00fcr Marken<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.dept.global\/de-dach\/insight\/neue-massstaebe-fuer-den-erfolg-von-creator-marketing\/\"\n\t\t\t\ttitle=\"Neue Ma\u00dfst\u00e4be f\u00fcr den Erfolg von Creator Marketing\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2026\/05\/creator-marketing-measurement-1920x1080-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Neue Ma\u00dfst\u00e4be f\u00fcr den Erfolg von Creator Marketing\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;Maria Prokopowicz\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Neue Ma\u00dfst\u00e4be f\u00fcr den Erfolg von Creator Marketing<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>\n\n<div class=\"block-get-in-touch js-block-get-in-touch\">\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--left block-get-in-touch__column--white\">\n\t\t<h2 class=\"heading heading__color--white heading__size--xl heading__align--left block-get-in-touch__heading\">\n\t\t\tFragen?\t<\/h2>\t<\/div>\n\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--right block-get-in-touch__column--white\">\n\t\t\t\t<div class=\"block-get-in-touch__specialist\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<button\tclass=\"cta-bar block-get-in-touch__cta-bar js-cta-bar\"\n\tid=\"block-get-in-touch-120b105dc8ea50f8e5f21c7bb8de4c61\"\n\ttitle=\"Get in touch\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tGet in touch\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' fill='none' viewBox='0 0 24 24' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><path d='M11.5215 17.2609L17.2607 12L11.5215 6.73912' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M16.7827 12L6.26099 12' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M23 12C23 5.92487 18.0751 0.999999 12 1C5.92487 1 1 5.92487 1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12ZM17.7674 11.4471L12.0283 6.18627L11.0147 7.292L15.3326 11.25L6.26099 11.25L6.26099 12.75L15.3326 12.75L11.0147 16.708L12.0283 17.8137L17.7675 12.5529L18.3706 12L17.7674 11.4471Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/div>\n\t<\/div>\n<\/button>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-get-in-touch-120b105dc8ea50f8e5f21c7bb8de4c61\"\n\tdata-instant-open=\"false\"\n\thidden\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-get-in-touch__pardot-forms js-pardot-forms has-picker\">\n\t\t\t<form action=\"\" class=\"pardot-forms__picker block-get-in-touch__picker js-pardot-forms-picker\" method=\"POST\">\n\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-get-in-touch-pardot-forms-be4168ef7edcc986bd7ab560947e03bc-0\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-get-in-touch__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-get-in-touch-pardot-forms-be4168ef7edcc986bd7ab560947e03bc-0\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-get-in-touch__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.dept.global\/l\/321011\/2021-02-26\/2d3cdyt\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-get-in-touch__form-title\">\n\t\t\t\t\t\t\tJust Say Hi\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-get-in-touch-pardot-forms-be4168ef7edcc986bd7ab560947e03bc-1\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-get-in-touch__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-get-in-touch-pardot-forms-be4168ef7edcc986bd7ab560947e03bc-1\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-get-in-touch__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.dept.global\/l\/321011\/2021-02-26\/2d3cdyt\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-get-in-touch__form-title\">\n\t\t\t\t\t\t\tNew Business \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-get-in-touch-pardot-forms-be4168ef7edcc986bd7ab560947e03bc-2\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-get-in-touch__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-get-in-touch-pardot-forms-be4168ef7edcc986bd7ab560947e03bc-2\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-get-in-touch__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.dept.global\/l\/321011\/2021-02-26\/2d3cdyt\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-get-in-touch__form-title\">\n\t\t\t\t\t\t\tPress Inquiries\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-get-in-touch-pardot-forms-be4168ef7edcc986bd7ab560947e03bc-3\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-get-in-touch__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-get-in-touch-pardot-forms-be4168ef7edcc986bd7ab560947e03bc-3\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-get-in-touch__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.dept.global\/l\/321011\/2023-05-23\/2f44qzh\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-get-in-touch__form-title\">\n\t\t\t\t\t\t\tWorking at DEPT\u00ae\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t<\/form>\n\t\t<iframe\n\t\tdata-initial-src=\"\"\n\t\tclass=\"pardot-forms__embed block-get-in-touch__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4255278,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"member_job_title":"","member_linkedin_url":"","footnotes":""},"insight-topics":[],"person":[966],"class_list":["post-4255283","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_insight_featured":true,"dept_current_cpt_partner":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Die 5 wichtigsten Content Marketing Trends, jetzt! - DEPT\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die 5 wichtigsten Content Marketing Trends, jetzt! - DEPT\u00ae\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dept.global\/wp-content\/uploads\/2022\/02\/Dept013-1200x750-c.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/insight\\\/die-5-wichtigsten-content-marketing-trends-jetzt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/insight\\\/die-5-wichtigsten-content-marketing-trends-jetzt\\\/\"},\"author\":{\"name\":\"deptagency\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/#\\\/schema\\\/person\\\/a27e34308c442620cedf554c42b7cc25\"},\"headline\":\"Die 5 wichtigsten Content Marketing Trends, jetzt!\",\"datePublished\":\"2018-02-20T07:55:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/insight\\\/die-5-wichtigsten-content-marketing-trends-jetzt\\\/\"},\"wordCount\":6,\"publisher\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/insight\\\/die-5-wichtigsten-content-marketing-trends-jetzt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dept.global\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Dept013-1200x750-c.jpg\",\"articleSection\":[\"Uncategorized @de-dach\"],\"inLanguage\":\"global-GLOBAL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/insight\\\/die-5-wichtigsten-content-marketing-trends-jetzt\\\/\",\"url\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/insight\\\/die-5-wichtigsten-content-marketing-trends-jetzt\\\/\",\"name\":\"Die 5 wichtigsten Content Marketing Trends, jetzt! - DEPT\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/insight\\\/die-5-wichtigsten-content-marketing-trends-jetzt\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/insight\\\/die-5-wichtigsten-content-marketing-trends-jetzt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dept.global\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Dept013-1200x750-c.jpg\",\"datePublished\":\"2018-02-20T07:55:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/insight\\\/die-5-wichtigsten-content-marketing-trends-jetzt\\\/#breadcrumb\"},\"inLanguage\":\"global-GLOBAL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/insight\\\/die-5-wichtigsten-content-marketing-trends-jetzt\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"global-GLOBAL\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/insight\\\/die-5-wichtigsten-content-marketing-trends-jetzt\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.dept.global\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Dept013-1200x750-c.jpg\",\"contentUrl\":\"https:\\\/\\\/www.dept.global\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Dept013-1200x750-c.jpg\",\"width\":1200,\"height\":750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/insight\\\/die-5-wichtigsten-content-marketing-trends-jetzt\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Die 5 wichtigsten Content Marketing Trends, jetzt!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/#website\",\"url\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/#organization\"},\"alternateName\":\"DEPT\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"global-GLOBAL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/#organization\",\"name\":\"DEPT\u00ae\",\"alternateName\":\"DEPT\",\"url\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"global-GLOBAL\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.dept.global\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/logo-dept.svg\",\"contentUrl\":\"https:\\\/\\\/www.dept.global\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/logo-dept.svg\",\"width\":1,\"height\":1,\"caption\":\"DEPT\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.tiktok.com\\\/@deptagency\",\"https:\\\/\\\/www.instagram.com\\\/deptagency\\\/?hl=en\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/deptagency\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.dept.global\\\/de-dach\\\/#\\\/schema\\\/person\\\/a27e34308c442620cedf554c42b7cc25\",\"name\":\"deptagency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"global-GLOBAL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b539bfd2d9e4c926e02df7b72858639d46df35da71d91991f101ff2e320334f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b539bfd2d9e4c926e02df7b72858639d46df35da71d91991f101ff2e320334f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b539bfd2d9e4c926e02df7b72858639d46df35da71d91991f101ff2e320334f?s=96&d=mm&r=g\",\"caption\":\"deptagency\"},\"sameAs\":[\"https:\\\/\\\/www.dept.global\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Die 5 wichtigsten Content Marketing Trends, jetzt! - DEPT\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/","og_locale":"en_US","og_type":"article","og_title":"Die 5 wichtigsten Content Marketing Trends, jetzt! - DEPT\u00ae","og_url":"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/","og_site_name":"DEPT\u00ae","og_image":[{"width":1200,"height":750,"url":"https:\/\/www.dept.global\/wp-content\/uploads\/2022\/02\/Dept013-1200x750-c.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/#article","isPartOf":{"@id":"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/"},"author":{"name":"deptagency","@id":"https:\/\/www.dept.global\/de-dach\/#\/schema\/person\/a27e34308c442620cedf554c42b7cc25"},"headline":"Die 5 wichtigsten Content Marketing Trends, jetzt!","datePublished":"2018-02-20T07:55:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/"},"wordCount":6,"publisher":{"@id":"https:\/\/www.dept.global\/de-dach\/#organization"},"image":{"@id":"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dept.global\/wp-content\/uploads\/2022\/02\/Dept013-1200x750-c.jpg","articleSection":["Uncategorized @de-dach"],"inLanguage":"global-GLOBAL"},{"@type":"WebPage","@id":"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/","url":"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/","name":"Die 5 wichtigsten Content Marketing Trends, jetzt! - DEPT\u00ae","isPartOf":{"@id":"https:\/\/www.dept.global\/de-dach\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/#primaryimage"},"image":{"@id":"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dept.global\/wp-content\/uploads\/2022\/02\/Dept013-1200x750-c.jpg","datePublished":"2018-02-20T07:55:00+00:00","breadcrumb":{"@id":"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/#breadcrumb"},"inLanguage":"global-GLOBAL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/"]}]},{"@type":"ImageObject","inLanguage":"global-GLOBAL","@id":"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/#primaryimage","url":"https:\/\/www.dept.global\/wp-content\/uploads\/2022\/02\/Dept013-1200x750-c.jpg","contentUrl":"https:\/\/www.dept.global\/wp-content\/uploads\/2022\/02\/Dept013-1200x750-c.jpg","width":1200,"height":750},{"@type":"BreadcrumbList","@id":"https:\/\/www.dept.global\/de-dach\/insight\/die-5-wichtigsten-content-marketing-trends-jetzt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dept.global\/de-dach\/"},{"@type":"ListItem","position":2,"name":"Die 5 wichtigsten Content Marketing Trends, jetzt!"}]},{"@type":"WebSite","@id":"https:\/\/www.dept.global\/de-dach\/#website","url":"https:\/\/www.dept.global\/de-dach\/","name":"DEPT\u00ae","description":"","publisher":{"@id":"https:\/\/www.dept.global\/de-dach\/#organization"},"alternateName":"DEPT","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dept.global\/de-dach\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"global-GLOBAL"},{"@type":"Organization","@id":"https:\/\/www.dept.global\/de-dach\/#organization","name":"DEPT\u00ae","alternateName":"DEPT","url":"https:\/\/www.dept.global\/de-dach\/","logo":{"@type":"ImageObject","inLanguage":"global-GLOBAL","@id":"https:\/\/www.dept.global\/de-dach\/#\/schema\/logo\/image\/","url":"https:\/\/www.dept.global\/wp-content\/uploads\/2025\/10\/logo-dept.svg","contentUrl":"https:\/\/www.dept.global\/wp-content\/uploads\/2025\/10\/logo-dept.svg","width":1,"height":1,"caption":"DEPT\u00ae"},"image":{"@id":"https:\/\/www.dept.global\/de-dach\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.tiktok.com\/@deptagency","https:\/\/www.instagram.com\/deptagency\/?hl=en","https:\/\/www.linkedin.com\/company\/deptagency"]},{"@type":"Person","@id":"https:\/\/www.dept.global\/de-dach\/#\/schema\/person\/a27e34308c442620cedf554c42b7cc25","name":"deptagency","image":{"@type":"ImageObject","inLanguage":"global-GLOBAL","@id":"https:\/\/secure.gravatar.com\/avatar\/3b539bfd2d9e4c926e02df7b72858639d46df35da71d91991f101ff2e320334f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b539bfd2d9e4c926e02df7b72858639d46df35da71d91991f101ff2e320334f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b539bfd2d9e4c926e02df7b72858639d46df35da71d91991f101ff2e320334f?s=96&d=mm&r=g","caption":"deptagency"},"sameAs":["https:\/\/www.dept.global"]}]}},"_links":{"self":[{"href":"https:\/\/www.dept.global\/de-dach\/wp-json\/wp\/v2\/insight\/4255283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dept.global\/de-dach\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/www.dept.global\/de-dach\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.dept.global\/de-dach\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.dept.global\/de-dach\/wp-json\/wp\/v2\/insight\/4255283\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dept.global\/de-dach\/wp-json\/wp\/v2\/media\/4255278"}],"wp:attachment":[{"href":"https:\/\/www.dept.global\/de-dach\/wp-json\/wp\/v2\/media?parent=4255283"}],"wp:term":[{"taxonomy":"insight-topic","embeddable":true,"href":"https:\/\/www.dept.global\/de-dach\/wp-json\/wp\/v2\/insight-topics?post=4255283"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.dept.global\/de-dach\/wp-json\/wp\/v2\/person?post=4255283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}