{"id":4451964,"date":"2026-08-31T13:00:16","date_gmt":"2026-08-31T11:00:16","guid":{"rendered":"https:\/\/www.dept.global\/?post_type=event&#038;p=4451964"},"modified":"2026-08-31T16:59:45","modified_gmt":"2026-08-31T14:59:45","slug":"chatgpt-ads-quickstart-sechs-monate-erfahrung-aus-dem-us-piloten-fur-marken-in-europa","status":"publish","type":"event","link":"https:\/\/www.dept.global\/de-dach\/event\/chatgpt-ads-quickstart-sechs-monate-erfahrung-aus-dem-us-piloten-fur-marken-in-europa\/","title":{"rendered":"ChatGPT Ads Quickstart: Sechs Monate Erfahrung aus dem US-Piloten f\u00fcr europ\u00e4ische Marken"},"content":{"rendered":"<div class=\"block-event-intro is-title-bold is-title-uppercase\">\n\t<div\n\t\tclass=\"block-event-intro__meta\"\n\t\tdata-animation=\"scale-fade\">\n\t\t<div\t\t\tclass=\"block-event-intro__badge is-badge-color-refreshed-cyan\"\n\t\t\t>\n\t\t\t<svg area-hidden='true' xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M5.334 9.295a.569.569 0 0 1-.417-.172.569.569 0 0 1-.173-.418c0-.163.058-.302.173-.417a.568.568 0 0 1 .417-.173c.163 0 .302.058.417.173a.569.569 0 0 1 .173.417.569.569 0 0 1-.173.418.569.569 0 0 1-.417.172Zm2.667 0a.569.569 0 0 1-.418-.172.569.569 0 0 1-.172-.418c0-.163.057-.302.172-.417a.568.568 0 0 1 .418-.173c.163 0 .302.058.417.173a.569.569 0 0 1 .172.417.569.569 0 0 1-.172.418.569.569 0 0 1-.417.172Zm2.666 0a.569.569 0 0 1-.417-.172.569.569 0 0 1-.172-.418c0-.163.057-.302.172-.417a.568.568 0 0 1 .417-.173.57.57 0 0 1 .418.173.57.57 0 0 1 .172.417.57.57 0 0 1-.172.418.569.569 0 0 1-.418.172ZM3.54 14.333a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V4.205c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h.923V1.59h1.026V3h5.051V1.59h1V3h.923c.337 0 .622.117.855.35.234.233.35.518.35.855v8.923c0 .337-.116.622-.35.855a1.16 1.16 0 0 1-.855.35H3.54Zm0-1h8.923a.196.196 0 0 0 .141-.064.196.196 0 0 0 .064-.14V6.871H3.334v6.256c0 .052.021.098.064.141.043.043.09.064.141.064Zm-.205-7.461h9.333V4.205a.196.196 0 0 0-.064-.14.196.196 0 0 0-.14-.065H3.538a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v1.667Z' fill='currentColor'\/><path d='M3.334 5.872h9.333V4.205a.196.196 0 0 0-.064-.14.196.196 0 0 0-.14-.065H3.538a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v1.667Zm0 0V4m2 5.295a.569.569 0 0 1-.417-.172.569.569 0 0 1-.173-.418c0-.163.058-.302.173-.417a.568.568 0 0 1 .417-.173c.163 0 .302.058.417.173a.569.569 0 0 1 .173.417.569.569 0 0 1-.173.418.569.569 0 0 1-.417.172Zm2.667 0a.569.569 0 0 1-.418-.172.569.569 0 0 1-.172-.418c0-.163.057-.302.172-.417a.568.568 0 0 1 .418-.173c.163 0 .302.058.417.173a.569.569 0 0 1 .172.417.569.569 0 0 1-.172.418.569.569 0 0 1-.417.172Zm2.666 0a.569.569 0 0 1-.417-.172.569.569 0 0 1-.172-.418c0-.163.057-.302.172-.417a.568.568 0 0 1 .417-.173.57.57 0 0 1 .418.173.57.57 0 0 1 .172.417.57.57 0 0 1-.172.418.569.569 0 0 1-.418.172ZM3.54 14.333a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V4.205c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h.923V1.59h1.026V3h5.051V1.59h1V3h.923c.337 0 .622.117.855.35.234.233.35.518.35.855v8.923c0 .337-.116.622-.35.855a1.16 1.16 0 0 1-.855.35H3.54Zm0-1h8.923a.196.196 0 0 0 .141-.064.196.196 0 0 0 .064-.14V6.871H3.334v6.256c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<span class=\"text-sans-14\">\n\t\t\t\tEvents\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t<p\tclass=\"text text-sans-48-92 block-event-intro__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >ChatGPT Ads Quickstart: Sechs Monate Erfahrung aus dem US-Piloten f\u00fcr europ\u00e4ische Marken<\/p>\n\t\t\t<div class=\"block-event-intro__spacer\"><\/div>\n\t\n\t<div class=\"block-event-intro__event-meta\" data-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\">\n\t\t\t\t\t<div class=\"block-event-intro__event-meta-item\">\n\t\t\t\t<span class=\"block-event-intro__event-meta-label\">Standort<\/span>\n\t\t\t\tLivestream\t\t\t<\/div>\n\t\t\t\t\t<div class=\"block-event-intro__event-meta-item\">\n\t\t\t\t<span class=\"block-event-intro__event-meta-label\">Datum<\/span>\n\t\t\t\t16. September 2026\t\t\t<\/div>\n\t\t\t\t\t<div class=\"block-event-intro__event-meta-item\">\n\t\t\t\t<span class=\"block-event-intro__event-meta-label\">Uhrzeit<\/span>\n\t\t\t\t13:00\u201313:30 Uhr CEST\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<img\n\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2026\/08\/ChatGPT-Ads-Masterclass-Landing-page-Only-Image-1920x1080-1.png\"\n\t\t\talt=\"\"\n\t\t\tclass=\"block-event-intro__featured-image\"\n\t\t\tdata-animation=\"scale-fade\">\n\t\n\t\t\t<div class=\"block-event-intro__banner\" data-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\">\n\t\t\t<div class=\"block-event-intro__banner-wrap\">\n\t\t\t\t<p\tclass=\"text text-sans-24 block-event-intro__banner__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >ChatGPT Ads Quickstart: Sechs Monate Erfahrung aus dem US-Piloten f\u00fcr europ\u00e4ische Marken<\/p>\t\t\t\t<div class=\"block-event-intro__banner-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-intro__event-meta-item\">\n\t\t\t\t\t\t\t<svg area-hidden='true' xmlns='http:\/\/www.w3.org\/2000\/svg' width='20' height='20' viewBox='0 0 20 20' fill='none'><mask id='11343b3c-79a0-4a38-8533-5edc22ba7599' style='mask-type:alpha' maskUnits='userSpaceOnUse' x='0' y='0' width='20' height='20'><path fill='currentColor' d='M0 0h20v20H0z'\/><\/mask><g mask='url(#11343b3c-79a0-4a38-8533-5edc22ba7599)'><path d='M10.002 9.888c.415 0 .77-.147 1.064-.443.294-.295.441-.65.441-1.064 0-.415-.147-.77-.442-1.064a1.455 1.455 0 0 0-1.066-.441c-.414 0-.769.147-1.063.443-.294.295-.442.65-.442 1.065 0 .414.148.769.443 1.063.296.294.65.441 1.065.441Zm-.001 6.374c1.63-1.46 2.878-2.86 3.743-4.2.864-1.34 1.297-2.514 1.297-3.521 0-1.52-.483-2.768-1.448-3.747-.965-.979-2.163-1.468-3.592-1.468-1.43 0-2.627.49-3.592 1.468-.965.979-1.448 2.227-1.448 3.747 0 1.007.432 2.181 1.297 3.521.865 1.34 2.113 2.74 3.743 4.2Zm0 1.663c-2.097-1.817-3.67-3.508-4.718-5.073-1.048-1.566-1.572-3.003-1.572-4.311 0-1.923.622-3.48 1.866-4.671 1.244-1.19 2.719-1.786 4.424-1.786 1.705 0 3.18.595 4.424 1.786 1.244 1.19 1.866 2.748 1.866 4.67 0 1.31-.524 2.746-1.572 4.312-1.048 1.565-2.62 3.256-4.718 5.073Z' fill='currentColor' stroke='currentColor' stroke-width='0.25'\/><\/g><\/svg>Livestream\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-intro__event-meta-item\">\n\t\t\t\t\t\t\t<svg area-hidden='true' xmlns='http:\/\/www.w3.org\/2000\/svg' width='20' height='20' viewBox='0 0 20 20' fill='none'><mask id='aa5a2df2-8160-4031-b750-a4b48893a833' style='mask-type:alpha' maskUnits='userSpaceOnUse' x='-1' y='-1' width='22' height='22'><path fill='currentColor' stroke='#000' stroke-width='0.25' d='M0 0h20v20H0z'\/><\/mask><g mask='url(#aa5a2df2-8160-4031-b750-a4b48893a833)'><path d='M6.664 11.62a.711.711 0 0 1-.522-.216.71.71 0 0 1-.215-.522.71.71 0 0 1 .215-.521.71.71 0 0 1 .522-.216.71.71 0 0 1 .522.216.71.71 0 0 1 .215.521.71.71 0 0 1-.215.522.711.711 0 0 1-.522.216Zm3.333 0a.711.711 0 0 1-.521-.216.71.71 0 0 1-.216-.522.71.71 0 0 1 .216-.521.71.71 0 0 1 .521-.216.71.71 0 0 1 .522.216.71.71 0 0 1 .216.521.71.71 0 0 1-.216.522.711.711 0 0 1-.522.216Zm3.334 0a.71.71 0 0 1-.522-.216.711.711 0 0 1-.215-.522.71.71 0 0 1 .215-.521.71.71 0 0 1 .522-.216.71.71 0 0 1 .521.216.71.71 0 0 1 .216.521.71.71 0 0 1-.216.522.711.711 0 0 1-.521.216Zm-8.91 6.298c-.421 0-.778-.146-1.07-.438a1.454 1.454 0 0 1-.437-1.069V5.257c0-.42.146-.777.438-1.069a1.454 1.454 0 0 1 1.069-.437h1.153V1.988h1.282v1.763h6.315V1.988h1.25v1.763h1.153c.421 0 .778.146 1.07.437.29.292.437.648.437 1.07V16.41c0 .421-.146.777-.438 1.07a1.454 1.454 0 0 1-1.069.437H4.421Zm0-1.25h11.153a.245.245 0 0 0 .177-.08.244.244 0 0 0 .08-.177v-7.82H4.164v7.82c0 .064.027.123.08.176.054.054.112.08.177.08ZM4.164 7.34h11.667V5.257a.244.244 0 0 0-.08-.176.245.245 0 0 0-.177-.08H4.421a.245.245 0 0 0-.177.08.245.245 0 0 0-.08.176v2.084Z' fill='#767676'\/><path d='M4.164 7.34h11.667V5.258a.244.244 0 0 0-.08-.176.245.245 0 0 0-.177-.08H4.421a.245.245 0 0 0-.177.08.245.245 0 0 0-.08.176v2.084Zm0 0V5.002m2.5 6.619a.711.711 0 0 1-.522-.216.71.71 0 0 1-.215-.522.71.71 0 0 1 .215-.521.71.71 0 0 1 .522-.216.71.71 0 0 1 .522.216.71.71 0 0 1 .215.521.71.71 0 0 1-.215.522.711.711 0 0 1-.522.216Zm3.333 0a.711.711 0 0 1-.521-.216.71.71 0 0 1-.216-.522.71.71 0 0 1 .216-.521.71.71 0 0 1 .521-.216.71.71 0 0 1 .522.216.71.71 0 0 1 .216.521.71.71 0 0 1-.216.522.711.711 0 0 1-.522.216Zm3.334 0a.71.71 0 0 1-.522-.216.711.711 0 0 1-.215-.522.71.71 0 0 1 .215-.521.71.71 0 0 1 .522-.216.71.71 0 0 1 .521.216.71.71 0 0 1 .216.521.71.71 0 0 1-.216.522.711.711 0 0 1-.521.216Zm-8.91 6.298c-.421 0-.778-.146-1.07-.438a1.454 1.454 0 0 1-.437-1.069V5.257c0-.42.146-.777.438-1.069a1.454 1.454 0 0 1 1.069-.437h1.153V1.988h1.282v1.763h6.315V1.988h1.25v1.763h1.153c.421 0 .778.146 1.07.437.29.292.437.648.437 1.07V16.41c0 .421-.146.777-.438 1.07a1.454 1.454 0 0 1-1.069.437H4.421Zm0-1.25h11.153a.245.245 0 0 0 .177-.08.244.244 0 0 0 .08-.177v-7.82H4.164v7.82c0 .064.027.123.08.176.054.054.112.08.177.08Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/g><\/svg>16. September 2026\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-intro__event-meta-item\">\n\t\t\t\t\t\t\t<svg area-hidden='true' xmlns='http:\/\/www.w3.org\/2000\/svg' width='20' height='20' viewBox='0 0 20 20' fill='none'><mask id='0a5deff0-496c-4e1f-8f23-733ec6ea8103' style='mask-type:alpha' maskUnits='userSpaceOnUse' x='0' y='0' width='20' height='20'><path fill='currentColor' d='M0 0h20v20H0z'\/><\/mask><g mask='url(#0a5deff0-496c-4e1f-8f23-733ec6ea8103)'><path d='m12.893 13.773.878-.878-3.147-3.148V5.834h-1.25v4.42l3.519 3.52ZM10 17.917a7.713 7.713 0 0 1-3.088-.623 7.996 7.996 0 0 1-2.514-1.692 7.996 7.996 0 0 1-1.692-2.513 7.705 7.705 0 0 1-.624-3.087c0-1.095.208-2.124.623-3.088A7.996 7.996 0 0 1 4.397 4.4 7.995 7.995 0 0 1 6.91 2.708a7.705 7.705 0 0 1 3.087-.624c1.095 0 2.124.208 3.088.623.963.416 1.801.98 2.514 1.692a7.994 7.994 0 0 1 1.693 2.513c.415.963.623 1.992.623 3.087a7.712 7.712 0 0 1-.623 3.088A7.997 7.997 0 0 1 15.6 15.6a7.997 7.997 0 0 1-2.513 1.693 7.705 7.705 0 0 1-3.087.623Zm0-1.25c1.847 0 3.42-.649 4.718-1.948 1.3-1.298 1.948-2.871 1.948-4.718 0-1.848-.649-3.42-1.948-4.72C13.42 3.984 11.846 3.335 10 3.335c-1.848 0-3.42.65-4.72 1.948C3.982 6.58 3.333 8.153 3.333 10c0 1.847.65 3.42 1.948 4.718C6.58 16.017 8.152 16.666 10 16.666Z' fill='currentColor' stroke='currentColor' stroke-width='0.25'\/><\/g><\/svg>13:00\u201313:30 Uhr CEST\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<a class=\"button-v2 text-sans-16 is-filled\" href=\"#register-form\">\n\t\t\t\tRegister\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n\n<div class=\"block-event-info js-block-event-info\">\n\t<div\n\t\tclass=\"block-event-info__content\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t>\n\t\t<p\tclass=\"text text-sans-24 block-event-info__intro\"\n\t>ChatGPT Ads werden seit Ende August in Europa eingef\u00fchrt. DEPT\u00ae hat bereits in den vergangenen sechs Monaten intensiv mit der Plattform in den USA gearbeitet und Kampagnen f\u00fcr globale Marken wie <strong>Lumen Technologies<\/strong> umgesetzt.<br><br>In dieser Masterclass teilen wir unsere bisherigen Erkenntnisse, zeigen auf, was Marken jetzt als Erstes tun sollten, und erkl\u00e4ren, warum die gr\u00f6\u00dfte Chance darin besteht, ChatGPT Ads mit der gesamten Customer Journey zu verkn\u00fcpfen.<\/p>\n\t\t\n\t\t\t\t\t<div class=\"block-event-info__sub-events\">\n\t\t\t\t\t\t\t\t\t<div class=\"block-event-info__sub-event\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-info__sub-event-item text-sans-16\">\n\t\t\t\t\t\t\t\t\t<b>Address<\/b>\n\t\t\t\t\t\t\t\t\tLivestream\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-info__sub-event-item text-sans-16\">\n\t\t\t\t\t\t\t\t<b>Datum<\/b>\n\t\t\t\t\t\t\t\tSeptember 16, 2026\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-info__sub-event-item text-sans-16\">\n\t\t\t\t\t\t\t\t<b>Uhrzeit<\/b>\n\t\t\t\t\t\t\t\t13:00-13:30 PM CEST\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\t<div id=\"register-form\" class=\"block-event-info__form\">\n\t\t<div id=\"pardot-form\" class=\"pardot-form block-event-info__form-iframe\">\n\t<iframe\n\t\tid=\"pardot-form-6aa88d8cca821\"\n\t\tsrc=\"https:\/\/www2.dept.global\/l\/321011\/2026-08-31\/2f81rmm\"\n\t\tclass=\"pardot-form__iframe js-pardot-form\"\n\t\ttitle=\"Form\"\n\t\ttype=\"text\/html\"\n\t\tdata-animation=\"slide-fade\" ><\/iframe>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" ><strong>Sechs Monate mit ChatGPT Ads: Was wir bisher gelernt haben<\/strong><\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>DEPT\u00ae war Teil des fr\u00fchen US-Werbepiloten von OpenAI und hat bereits erfolgreich ChatGPT Ads f\u00fcr globale Kunden wie <strong>Lumen Technologies<\/strong> umgesetzt.<br><br>Diese Erfahrung hat uns einen entscheidenden Vorsprung verschafft \u2013 und eine Lektion sticht besonders hervor: <strong>Behandeln Sie ChatGPT Ads nicht einfach als weiteren isolierten Media-Kanal<\/strong>.<br><br>Die Menschen nutzen ChatGPT, um Produkte zu entdecken, ihre Optionen zu verstehen und Marken zu vergleichen \u2013 oft noch bevor sie auf Google suchen oder eine Website besuchen. Die wahre Chance liegt darin, diese Dialoge mit GEO, Paid Search und der restlichen Customer Journey zu verkn\u00fcpfen.<br><br>In dieser Masterclass teilt Molly Deaville, VP Media bei DEPT\u00ae, unsere Erkenntnisse aus den letzten sechs Monaten und zeigt, wie europ\u00e4ische Marken jetzt schnell starten k\u00f6nnen.<br><br><em>Bitte beachten Sie: Die Masterclass wird auf Englisch stattfinden.<\/em><br><br><strong>Key-Takeaways<\/strong>:<\/p>\n<ul\n\tclass=\"list text-sans-24 block-list__list\"\n\t>\n\t<li>Was wir in sechs Monaten ChatGPT Ads f\u00fcr globale Marken gelernt haben<\/li><li>Wo sich ChatGPT Ads in die Customer Journey einf\u00fcgen<\/li><li>Wie Sie ChatGPT Ads, GEO und Paid Search miteinander verkn\u00fcpfen<\/li><li>Welche Use Cases es sich als Erstes zu testen lohnt<\/li><li>Was hier anders funktioniert als bei Google Ads<\/li><li>Wie man Targeting, Kreation und Erfolgsmessung angeht<\/li><li>Was die Plattform heute schon kann \u2013 und was (noch) nicht<\/li><li>Wie man einen 3- bis 4-monatigen Test-and-Learn-Plan aufbaut<\/li><\/ul>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t><br><strong>Die Chance besteht nicht nur darin, bei ChatGPT Ads zu den Ersten zu geh\u00f6ren. Es geht darum, zu verstehen, wie KI die Customer Journey von der Discovery bis zur Conversion ver\u00e4ndert \u2013 und dieses Wissen zu vernetzen, bevor es Ihre Wettbewerber tun.<\/strong><br><br>Nehmen Sie an der DEPT\u00ae Masterclass teil, profitieren Sie von sechs Monaten Praxiserfahrung und nehmen Sie einen klaren Plan f\u00fcr Ihre n\u00e4chsten Schritte mit.<\/p>\n<\/div>\n\t\n\t<\/div>\n\n<div class=\"block-event-people js-block-event-people\">\n\t<p\tclass=\"text text-sans-48-92 block-event-people__title text-bold text-uppercase\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Masterclass <span class=\"is-fancy-serif\">Speaker<\/span><\/p>\n\t<div class=\"block-event-people__content\">\n\t\t\t\t\t\t\t\t<div\t\t\t\tclass=\"block-event-people__card js-block-event-people-card\" >\n\t\t\t\t<div class=\"block-event-people__card-wrap\">\n\t\t\t\t\t<div class=\"block-event-people__images-wrap\">\n\t\t\t\t\t\t<div\n\t\tclass=\"image-wrap block-event-people__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2024\/04\/Molly-Deaville-Growth-Director.jpg\"\n\t\t\t\tclass=\"image block-event-people__image\"\n\n\t\t\t\t\t\t\t\talt=\"Molly Deaville\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"block-event-people__card-caption\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-people__card-name text-sans-20 is-bold-sans\">Molly Deaville<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-people__card-position text-sans-14\">VP Media, UKI at DEPT\u00ae<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"block-event-people__card-social text-sans-16\" href=\"https:\/\/www.linkedin.com\/in\/mollydeaville\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tLinkedIn<i class=\"icon icon icon__color--currentColor icon__size--default icon__arrow-right block-event-people__icon block-event-people__icon\">\n\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' viewBox='0 0 24 24'><path fill='currentColor' fill-rule='evenodd' d='M16.629 12l-5.658 5.186 1.014 1.106L18.849 12l-6.864-6.292-1.014 1.106L16.63 12z' clip-rule='evenodd'\/><path fill='currentColor' fill-rule='evenodd' d='M5.74 11.25h11.478v1.5H5.739v-1.5z' clip-rule='evenodd'\/><\/svg><\/i>\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-custom-listing\">\n\t<h2\tclass=\"text text-sans-92 block-custom-listing__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" >On Our <span class=\"is-fancy-serif\">MINd<\/span><\/h2><a\tclass=\"button-v2 text-sans-16 is-outline block-custom-listing__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.75\" href=\"https:\/\/www.dept.global\/insights\/\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\tALLE INSIGHTS ANSEHEN<\/a>\n\t<div\n\t\tclass=\"block-custom-listing__items\"\n\t\tdata-animation=\"fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.25\"\n\t\tdata-animation-stagger=\"0.1\">\n\t\t<a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.dept.global\/de-dach\/insight\/dept-von-gartner-als-leader-im-magic-quadrant-2026-fur-global-digital-marketing-agencies-ausgezeichnet\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.dept.global\/wp-content\/uploads\/2026\/08\/Gartner-Magic-Quadrant-2026-Insight-1000x1200-1.png\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--color-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>News<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>DEPT\u00ae von Gartner\u00ae als Leader im Magic Quadrant\u2122 2026 f\u00fcr Global Digital Marketing Agencies ausgezeichnet<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.dept.global\/de-dach\/insight\/der-abschied-von-viralitaet-als-erfolgsmassstab-fuer-marken\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.dept.global\/wp-content\/uploads\/2026\/07\/The-end-of-virality-as-a-brand-strategy-Insight-1920x1080-1.webp\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--color-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Brand &amp; Media<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>Der Abschied von Viralit\u00e4t als Erfolgsma\u00dfstab f\u00fcr Marken<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.dept.global\/de-dach\/insight\/neue-massstaebe-fuer-den-erfolg-von-creator-marketing\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.dept.global\/wp-content\/uploads\/2026\/05\/creator-marketing-measurement-1920x1080-1.png\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--color-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Brand &amp; Media<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>Neue Ma\u00dfst\u00e4be f\u00fcr den Erfolg von Creator Marketing<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.dept.global\/de-dach\/insight\/css-und-dept-conversational-ai-im-gesundheitswesen\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.dept.global\/wp-content\/uploads\/2026\/06\/DEPTxCSS_Logo_1000x1200.png\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--color-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>AI Transformation<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 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