{"id":4450901,"date":"2026-08-11T16:22:19","date_gmt":"2026-08-11T14:22:19","guid":{"rendered":"https:\/\/www.dept.global\/?post_type=event&p=4450901"},"modified":"2026-08-11T16:55:42","modified_gmt":"2026-08-11T14:55:42","slug":"dept-future-club-from-media-platforms-to-media-ecosystems","status":"publish","type":"event","link":"https:\/\/www.dept.global\/de-dach\/event\/dept-future-club-from-media-platforms-to-media-ecosystems\/","title":{"rendered":"DEPT\u00ae Future Club: From media platforms to media ecosystems"},"content":{"rendered":"
\n\t\n\t\t\n\t\t\t<\/svg>\t\t\t\n\t\t\t\tEvents\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t<\/div>\n\n\tDEPT\u00ae Future Club: From media platforms to media ecosystems<\/p>\n\t\t\t
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\n\t\t\t\tLocation<\/span>\n\t\t\t\tTBA, Zurich\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\tDate<\/span>\n\t\t\t\tNov 4, 2026\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\tTime<\/span>\n\t\t\t\t12:00 -14:00\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\n\t\n\t\t\t
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\n\t\t\t\tDEPT\u00ae Future Club: From media platforms to media ecosystems<\/p>\t\t\t\t
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\n\t\t\t\t\t\t\t<\/mask><\/g><\/svg>TBA, Zurich\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/mask><\/g><\/svg>Nov 4, 2026\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/mask><\/g><\/svg>12:00 -14:00\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\tRegister\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n\n
\n\t\n\t\tThe unit of marketing has shifted from the channel to the ecosystem. Customers adapted quickly. Most organisations haven’t.

This special edition of the DEPT\u00ae Future Club brings together an exclusive group of marketing leaders for an evening of honest conversation and practical insight on what this shift means across industries and how brands can (and should) adapt.<\/p>\n\t\t\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAddress<\/b>\n\t\t\t\t\t\t\t\t\tTBA, Zurich\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tDate<\/b>\n\t\t\t\t\t\t\t\tNov 4, 2026\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tTime<\/b>\n\t\t\t\t\t\t\t\t12:00 -14:00\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\t
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\n\t<\/iframe>\n<\/div>\t<\/div>\n<\/div>\n\n\n\tWhy this, why now<\/strong><\/h2>\n\tSearch now happens on TikTok, YouTube, and Amazon as much as Google. Social spans platforms as different as LinkedIn and TikTok, yet we treat them as one. Behind all of it, the walled gardens (Google, Meta, Amazon, Microsoft) have fused purchasing, data, and AI into closed ecosystems, each a gatekeeper rather than a channel.

The game has changed. And we\u2019re not just talking about a few rules; the board itself has been completely rewritten.

But with a change this significant comes an equally exciting opportunity: the brands that see the new board first\u2014and rebuild the way they work to match it\u2014build an advantage the sleepers can’t quickly copy.

That’s what this lunch is built for. Rather than another conversation about the latest platform or AI feature, we’ll explore a bigger strategic question:

How should organisations rethink the way marketing works when channels are no longer the most useful way to understand customer behaviour?<\/strong><\/p><\/div>\n\t\n\t<\/div>\n\n\n\tWhat we’ll discuss<\/strong><\/h2>\n\tThroughout the evening we’ll explore questions including:<\/p>\n\n\t
  • How are AI and platform ecosystems reshaping customer journeys?<\/li>
  • Which operating models best reflect how people actually discover, compare and buy?<\/li>
  • What does meaningful measurement look like when influence rarely follows a linear path?<\/li>
  • How should teams, budgets and KPIs evolve over the next few years<\/li>
  • Where should organisations place their biggest bets today?<\/li><\/ul>\n\nExpect an evening of candid discussion, practical perspectives and shared experiences with peers facing many of the same challenges.<\/p>\n<\/div>\n\t\n\t<\/div>\n\n
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    \n\t\tThis event is part of the DEPT\u00ae Future Club programming<\/p>To find out more about the club and other event series, apply to become a member<\/p>\t<\/div>\n\t\n\tRegister your interest<\/a><\/div>\n\n
    \n\tON OUR MIND<\/span><\/span><\/h2>\n\tVIEW ALL INSIGHTS<\/a>\n\t\n\t\t\n\t\t\t
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    \n\t\t\t\t<\/svg>\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t
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