{"id":4254070,"date":"2021-07-19T08:16:13","date_gmt":"2021-07-19T08:16:13","guid":{"rendered":"https:\/\/www.dept.global\/event\/mit-daten-onlineshop-performance-steigern\/"},"modified":"2021-07-19T08:16:13","modified_gmt":"2021-07-19T08:16:13","slug":"mit-daten-onlineshop-performance-steigern","status":"publish","type":"event","link":"https:\/\/www.dept.global\/de-dach\/event\/mit-daten-onlineshop-performance-steigern\/","title":{"rendered":"Mit Daten Onlineshop-Performance steigern"},"content":{"rendered":"<div\n\tclass=\"block-event-details js-block-event-details\"\n\tdata-event-start=\"2021-02-17T12:00:00Z\"data-event-end=\"2021-02-19T13:00:00Z\">\n\t<div class=\"block-event-details__header-container\">\n\t\t<a\tclass=\"cta-button block-event-details__back-button cta-button__color--white cta-button__style--back\" href=\"https:\/\/www.dept.global\/all-events\/\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all events\t\t<\/span>\n\t\n<\/a><h1\t\tclass=\"typography block-event-details__event-title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tMit Daten Onlineshop-Performance steigern\t<\/h1>\n\t\t<div class=\"block-event-details__content-floating-bar-mobile\">\n\t\t\t<p\t\tclass=\"typography block-event-details__event-date-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tDate\t<\/p><p\t\tclass=\"typography block-event-details__event-date typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-mobile-date-field-value\"\n\t\t\t>\n\t\tFebruary 17 &#8211; February 19\t<\/p><p\t\tclass=\"typography block-event-details__event-time-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left js-block-event-details-mobile-time-field-label\"\n\t\t\t>\n\t\tFrom\t<\/p><p\t\tclass=\"typography block-event-details__event-time typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-mobile-time-field-value\"\n\t\t\t>\n\t\t12:00 &#8211; 13:00\t<\/p><p\t\tclass=\"typography block-event-details__event-location-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tWhere\t<\/p><p\t\tclass=\"typography block-event-details__event-location typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t#homeoffice\t<\/p>\t\t<\/div>\n\n\t\t<div\n\t\tclass=\"image-wrap block-event-details__featured-image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2021\/07\/iStock-614640554-320x213-1.jpeg\"\n\t\t\t\tclass=\"image block-event-details__featured-image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t<\/div>\n\n\t<div class=\"block-event-details__content\">\n\t\t<div class=\"block-event-details__content-people\">\n\t\t\t<div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2021\/07\/Marc_Preusche_LEROI-200x355-c-e1626533728975-150x150.jpeg\"\n\t\t\talt=\"Marc Preusche\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tMarc Preusche\t\t<br \/>\n\t\tFounder &amp; Partner, Dept \n\t\t\t<\/div>\n<\/div><div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2021\/07\/Picture1-Kopie-200x355-c-150x150.jpeg\"\n\t\t\talt=\"Lena Boehnke\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tLena Boehnke\t\t<br \/>\n\t\tAssociate Solution Engineer, Tableau \n\t\t\t<\/div>\n<\/div><div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2021\/07\/Test_02-200x355-c-150x150.png\"\n\t\t\talt=\"Christian Steinbock\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tChristian Steinbock\t\t<br \/>\n\t\tCMO,CBR\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t<div class=\"block-event-details__rest-of-speakers js-block-event-details-rest-of-speakers\">\n\t\t\t\t\t<div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.dept.global\/wp-content\/uploads\/2021\/07\/Jonas-Rashedi-200x355-c-e1626533590516-150x150.jpeg\"\n\t\t\talt=\"Jonas Rashedi\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tJonas Rashedi\t\t<br \/>\n\t\tHead of Data Intelligence &amp; Technologies, Douglas \n\t\t\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\n\t\t\t\t<button\tclass=\"cta-button block-event-details__show-all-speakers-button cta-button__color--onyxGrey cta-button__style--text-and-icon js-block-event-details-show-all-speakers\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><circle class='icon-center' cx='10.5' cy='10.5' r='2.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-color)'\/><\/svg>\n\t\t\t<span>\n\t\t\tDisplay all speakers\t\t<\/span>\n\t\n<\/button>\t\t\t\t\t<\/div>\n\n\t\t<div class=\"block-event-details__content-details\">\n\t\t\t<p\t\tclass=\"typography block-event-details__event-description typography__color--bodyOnWhite typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tLeider haben Sie den Trend Talk mit Tableau und Douglas verpasst! Aber kein Problem: <a href=\"https:\/\/youtu.be\/omAqqfWRHXE\">Hier geht\u00b4s zur Aufzeichung.<\/a><br><br>Noch nie war der Online-Umsatz so hoch wie in 2020: Laut IFH hat sich das E-Commerce Wachstum im Coronajahr in Deutschland mit einem Gesamtvolumen von 80 bis 88 Milliarden Euro im Vergleich zum Vorjahr mindestens verdoppelt. Damit geh\u00f6rt der deutsche Onlinehandel zu den Profiteuren schlechthin. Dieser z\u00fcgige Anstieg des Absatzes und Umsatzes bringt M\u00f6glichkeiten, allerdings auch Herausforderungen f\u00fcr Retailer, Marken und Shopbetreiber mit sich.<br><br>Mehr Traffic, mehr Absatz, mehr Umsatz bedeuten auch: Mehr Daten. Mehr ist in diesem Fall nur dann gut, wenn man mit den Daten arbeitet und sie richtig zu interpretieren wei\u00df. Daten alleine haben keinen Selbstzweck &#8211; richtig genutzt k\u00f6nnen sie Unternehmen dabei helfen, bessere Entscheidungen zu treffen und Gesch\u00e4ftsabl\u00e4ufe und Kundeninteraktionen zu automatisieren:<br>&#8211; Die <strong>Conversion Rate<\/strong> steigern durch eine verbesserte Customer Experience<br>&#8211; Die <strong>Relevanz von Content<\/strong> erh\u00f6hen durch Personalisierung<br>&#8211; Die <strong>Kosten<\/strong> senken, <strong>Skalierung<\/strong> erm\u00f6glichen sowie <strong>Effizienz<\/strong> erh\u00f6hen durch Kampagnenautomation<br><br>Im Trend Talk am 19. Februar besch\u00e4ftigen wir uns mit genau diesen Themen und diskutieren mit f\u00fchrenden Daten- und E-Commerce Experten , welchen Effekt die Analyse von Daten auf den Erfolg eines Unternehmens haben kann. Mit dabei sind:<br>Speaker\t<\/p>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-event-details__content-floating-bar-desktop\">\n\t\t<p\t\tclass=\"typography block-event-details__event-date-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tDate\t<\/p><p\t\tclass=\"typography block-event-details__event-date typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-date-field-value\"\n\t\t\t>\n\t\tFebruary 17 &#8211; February 19\t<\/p><p\t\tclass=\"typography block-event-details__event-time-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left js-block-event-details-time-field-label\"\n\t\t\t>\n\t\tFrom\t<\/p><p\t\tclass=\"typography block-event-details__event-time typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-time-field-value\"\n\t\t\t>\n\t\t12:00 &#8211; 13:00\t<\/p><p\t\tclass=\"typography block-event-details__event-location-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tWhere\t<\/p><p\t\tclass=\"typography block-event-details__event-location typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t#homeoffice\t<\/p>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right block-event-details__flyout-drawer\"\n\tdata-trigger=\"#block-event-details-199da3f2c04b9d850abe289b3e7a5856\"\n\tdata-instant-open=\"false\"\n\thidden\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><div\tclass=\"block-event-details__modal-info\" >\n\t<h2\t\tclass=\"typography block-event-details__event-title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tMit Daten Onlineshop-Performance steigern\t<\/h2><p\t\tclass=\"typography block-event-details__event-date-title typography__color--bodyOnBlack typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tDate\t<\/p><p\t\tclass=\"typography block-event-details__event-date typography__color--white typography__size--h6 typography__align--left js-block-event-details-flyout-date-field-value\"\n\t\t\t>\n\t\tFebruary 17 &#8211; February 19\t<\/p><p\t\tclass=\"typography block-event-details__event-time-title typography__color--bodyOnBlack typography__size--eyebrow-lc typography__align--left js-block-event-details-flyout-time-field-label\"\n\t\t\t>\n\t\tFrom\t<\/p><p\t\tclass=\"typography block-event-details__event-time typography__color--white typography__size--h6 typography__align--left js-block-event-details-flyout-time-field-value\"\n\t\t\t>\n\t\t12:00 &#8211; 13:00\t<\/p><p\t\tclass=\"typography block-event-details__event-location-title typography__color--bodyOnBlack typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tWhere\t<\/p><p\t\tclass=\"typography block-event-details__event-location typography__color--white typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t#homeoffice\t<\/p><\/div><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-iconblock-event-details__close\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-event-details__pardot-forms js-pardot-forms has-picker\">\n\t\t\t<form action=\"\" class=\"pardot-forms__picker block-event-details__picker js-pardot-forms-picker\" method=\"POST\">\n\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-event-details-pardot-forms-d0a2c03f3bafa36fa9608c61ed3304eb-0\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-event-details__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-event-details-pardot-forms-d0a2c03f3bafa36fa9608c61ed3304eb-0\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-event-details__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.dept.global\/l\/321011\/2021-02-26\/2d3cdyt\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-event-details__form-title\">\n\t\t\t\t\t\t\tJust Say Hi\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-event-details-pardot-forms-d0a2c03f3bafa36fa9608c61ed3304eb-1\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-event-details__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-event-details-pardot-forms-d0a2c03f3bafa36fa9608c61ed3304eb-1\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-event-details__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.dept.global\/l\/321011\/2021-02-26\/2d3cdyt\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-event-details__form-title\">\n\t\t\t\t\t\t\tNew Business \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-event-details-pardot-forms-d0a2c03f3bafa36fa9608c61ed3304eb-2\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-event-details__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-event-details-pardot-forms-d0a2c03f3bafa36fa9608c61ed3304eb-2\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-event-details__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.dept.global\/l\/321011\/2021-02-26\/2d3cdyt\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-event-details__form-title\">\n\t\t\t\t\t\t\tPress Inquiries\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-event-details-pardot-forms-d0a2c03f3bafa36fa9608c61ed3304eb-3\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-event-details__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-event-details-pardot-forms-d0a2c03f3bafa36fa9608c61ed3304eb-3\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-event-details__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.dept.global\/l\/321011\/2023-05-23\/2f44qzh\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-event-details__form-title\">\n\t\t\t\t\t\t\tWorking at DEPT\u00ae\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t<\/form>\n\t\t<iframe\n\t\tdata-initial-src=\"\"\n\t\tclass=\"pardot-forms__embed block-event-details__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMehr Artikel?\t<\/h2><a\tclass=\"cta-button block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.dept.global\/de-dach\/alle-insights\/\" >\n\t\n\t\t\t<span>\n\t\t\tAlle Artikel ansehen\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.dept.global\/de-dach\/insight\/dept-von-gartner-als-leader-im-magic-quadrant-2026-fur-global-digital-marketing-agencies-ausgezeichnet\/\"\n\t\t\t\ttitle=\"DEPT\u00ae von Gartner\u00ae als Leader im Magic Quadrant\u2122 2026 f\u00fcr Global Digital Marketing Agencies ausgezeichnet\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap 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